General Sales Manager

Red Bull•Merrillville, IN

About The Position

The General Sales Manager is accountable for the day-to-day operations and performance of a multi-site profit center across Northern Ohio. The role leads managers and direct reports to deliver business results, advance world-class retail execution, establish effective sales and operational processes, and build a team that reflects Red Bull Distribution Company standards and culture. The manager sets clear expectations, coaches and develops team members, and promotes a supportive, accountable environment. The role also manages operating processes and expenses to achieve profitability, collaborates with RBNA Sales and DP teams on programs, and leads the profit center’s distribution planning, forecasting, KPI priorities, and execution.

Requirements

At least 8 years of experience in Direct Store Delivery (DSD) management, including a track record of meeting or exceeding assigned sales objectives.
Key account management experience at district, regional, and national levels.
Demonstrated ability to motivate and build a successful sales team and promote initiatives that create strong trade partnerships.
Strong leadership skills, including the ability to provide mentoring, training, or corrective feedback.
Excellent verbal and written communication skills, including preparing presentation materials and presenting information one-on-one and in groups.
Strong computer skills in Microsoft Word, PowerPoint, and Excel.
Demonstrated analytical and organizational skills.
Previous P&L experience and understanding of computer ordering systems and other IT systems.

Nice To Haves

Additional language skills; English is required and additional languages are an advantage.

Responsibilities

Lead, coach, and develop the team to meet or exceed operational objectives and execute sales and distribution targets to standard.
Create an environment where team members feel valued, supported, and empowered to perform.
Set clear expectations, provide timely and candid feedback, and recognize behaviors and results aligned with Red Bull standards.
Develop high-potential candidates for future roles with greater responsibility.
Manage operating processes and expenses to deliver targeted profitability.
Collaborate with RBNA Sales and DP teams to develop and execute programs.
Model Red Bull values and reinforce expected behaviors and ways of working across the profit center.
Build a diverse team that reflects the marketplace and inspires the team through effective leadership.
Contribute leadership and best practices among peers and promote collaboration across the organization.
Inspire the team through leadership presence, recognition, and connection between individual contributions and business priorities.
Develop and evaluate profit center distribution plans, routes, new item distribution, and volume and sales forecasts.
Assess market conditions, competitive threats, and local changes that may affect volume, share, profit, and other business metrics.
Set KPI priorities, strategies, and goals in coordination with cross-functional departments to achieve volume plans and profit objectives.
Translate business priorities into clear expectations for leaders, including required results and expected behaviors.