General Manager

KidStrong Virginia Beach•Virginia Beach, VA

18d•Onsite

About The Position

The General Manager leads a KidStrong center and fosters learning and development for coaches and families. This welcoming, engaging leader defines goals and delivers an exceptional experience for children, families, and team members. The role develops and trains the coaching team, builds relationships with members, and delivers business results such as sales performance and reduced member attrition. The General Manager oversees center operations, sales, staff leadership and development, and coaching. The position supervises the Assistant General Manager (AGM), Lead Coach, and coaches, and works closely with center staff, families, leadership, and KidStrong, Inc. headquarters. The typical schedule includes four weekday shifts and one weekend shift, with hours depending on center needs. The role includes approximately 3–5 hours of coaching per week.

Requirements

Previous management experience is required.
An athletic and/or coaching background, with experience working with or coaching children ages 15 months to 11 years; a passion for working with children is non-negotiable.
Comfort speaking with parents and guardians about a variety of topics.
Practical work experience with Google and Microsoft platforms.
Intermediate knowledge of physiology, exercise techniques, and body mechanics.
CPR certification.
Ability to work in a physically intensive environment, including moving through classes for multiple miles per shift and lifting and repeatedly moving equipment weighing up to 25 pounds.
Strong communication and interpersonal skills.

Nice To Haves

Prior experience as a pediatric occupational therapist or physical therapist.
Experience with ZenPlanner, LearnUpon, CareerPlug, ADP, or FranConnect.

Responsibilities

Understand center KPIs and financials to make informed business decisions.
Build relationships with KidStrong families and provide exceptional customer service.
Oversee center initiatives, including maintenance, training, and brand consistency; coordinate regular cleaning and maintenance.
Delegate center tasks and manage center-level employee issues and documentation.
Set and communicate coach schedules using scheduling and communication platforms.
Schedule, promote, and sell camps, parties, and other KidStrong events to support center profitability.
Manage lead follow-up in the center CRM, including call drives to new and existing leads.
Drive and delegate sales activities, including call drives, trial conversions, and event bookings; finalize online self-sign-up sales and bookings.
Source and attend local events to increase brand awareness and generate leads and memberships.
Foster a coaching culture; assess and document coaches using the KidStrong Coach DNA profile and class-quality standards.
Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates; ensure required paperwork is completed.
Lead candidates through training and required evaluations, and support staff development through LearnUpon.
Lead center staff meetings focused on development, productivity, programming, culture, product, and performance.
Communicate professionally with coworkers using Slack and email, attend weekly leadership meetings, and check messages periodically when away from the center.
Coach children using the evolving Brain, Physical, and Character development curriculum for ages from walking to approximately 11 years, as business needs require.
Create positive interactions with students and families before, during, and after class; explain the purpose of the curriculum and demonstrate its programming elements.
Use the KS Coaches App to record attendance, awards, and other data.
Lead and mentor the center team.
Achieve Coach Certification and complete required training through the HQ Training and Certification team and LearnUpon.