General Manager

Orangetheory - Franchise #0324•Alexandria, VA

6d•$50,000 - $60,000•Onsite

About The Position

The General Manager leads both the fitness and sales functions of an Orangetheory Fitness studio. The role leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and builds a positive culture for members and staff. The General Manager reports directly to the Regional Business Manager and maintains a personal coaching minimum of 15 classes per week, with flexibility to coach additional classes based on staffing and studio scheduling needs. All duties are performed on-site; remote work is not available. The full-time schedule is driven by studio operating hours and requires availability for early mornings, evenings, weekends, and holidays. The General Manager is accountable for class quality and safety, personalized first-time member introductions and membership conversion, studio revenue and sales processes, team recruitment and development, and member engagement. The role also oversees schedules, payroll and timecards, budgets, inventory, class reconciliation, cleanliness, facilities maintenance, and compliance with brand, safety, and operational standards.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible availability, including early mornings, evenings, weekends, and holidays.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to remain standing and vocal for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate the use of studio equipment.
Ability to lift up to 40 lbs.

Nice To Haves

Prior experience in studio management or as a head coach.
Bachelor's degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach at least 15 classes per week, with the possibility of additional classes based on coach availability and studio scheduling needs.
Deliver high-quality, high-energy Orangetheory Fitness classes in alignment with brand standards.
Own the overall quality of classes and monitor safety, exercise form, heart rate zones, and member engagement.
Provide every first-time member with a personalized introduction before or after their first class.
Recommend memberships based on prospective members' goals, schedules, and lifestyles; invite them to join and track intro completion, follow-up, and conversion.
Own studio revenue performance, including new memberships, renewals, and retail.
Execute lead-generation strategies, community outreach, and in-studio marketing campaigns, and manage sales from initial inquiry through signed membership.
Provide weekly KPI reports to the Regional Business Manager.
Lead, manage, and develop the coaching team; build and maintain the coaching schedule using MindBody Online.
Conduct coach check-ins, class observations, and performance conversations, and partner with the RFTM on evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates; hold them accountable to daily and weekly performance targets.
Manage front-of-house culture and provide a consistent, high-quality member experience.
Review and process sales associate payroll and ensure timecard accuracy.
Build an engaged studio community through member recognition, milestone celebrations, challenges, and events.
Recruit potential coaches and sales associates from the member base, support interested members pursuing approved fitness certifications, and maintain a pipeline of qualified candidates.
Maintain cleanliness across all studio areas, address issues promptly, and ensure every team member upholds cleanliness standards.
Submit facilities and repair needs through the facilities ticketing system, follow up on open tickets, and complete and document monthly preventative maintenance.
Maintain working knowledge of studio equipment and facility systems to identify issues before they cause outages.
Oversee studio scheduling, readiness, class reconciliation, attendance, and late cancels.
Manage studio budgets, including payroll, inventory, and cost controls.
Ensure compliance with brand, safety, and operational standards.

Benefits

Competitive base compensation and salary.
Company incentive programs for eligible team members, with recognition when the business performs.
Major medical, health, dental, and vision benefits for full-time employees.
Long-term and short-term disability insurance and life insurance options.
Complimentary Orangetheory Fitness membership.
Employee discounts on apparel and retail.
Paid time off.
Parental leave.
Training and development.
Opportunity for advancement within a growing franchise network.