General Manager

Orangetheory - Franchise #0324•State College, PA

6d•$50,000 - $60,000•Onsite

About The Position

The General Manager at CamFit, a multi-studio Orangetheory Fitness franchisee, leads both the fitness and sales functions of a studio. The role leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and builds a positive culture for members and staff. The General Manager reports directly to the Regional Business Manager. The position includes coaching at least 15 classes per week, with the possibility of taking on more classes based on staffing and scheduling needs. The General Manager is responsible for class quality and safety, membership conversion, studio revenue, team development, member engagement, staffing pipelines, cleanliness, facility maintenance, budgets, and compliance with brand and operational standards. This is a full-time, on-site role with flexible availability driven by studio operating hours. It is not a standard 9-to-5 schedule and may include early mornings, evenings, weekends, and holidays.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible schedule availability, including early mornings, evenings, weekends, and holidays.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to remain standing and vocal for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate the use of studio equipment, and lift up to 40 lbs.
Ability to perform all duties on-site; remote work is not available.

Nice To Haves

Prior experience in a studio management or head coach role.
Bachelor's degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach a minimum of 15 classes per week and flex up when coach availability or studio scheduling needs require it.
Deliver high-quality, high-energy Orangetheory Fitness classes in alignment with brand standards.
Own the quality of studio classes and monitor safety, exercise form, heart rate zones, and member engagement.
Provide personalized introductory experiences for first-time members and recommend memberships based on their goals, schedule, and lifestyle.
Track intro class completion and follow-up, and take accountability for conversion performance.
Own studio revenue performance, including new memberships, renewals, and retail.
Execute lead-generation strategies, community outreach, and in-studio marketing campaigns.
Manage the sales process from initial inquiry through signed membership and provide weekly KPI reporting to the Regional Business Manager.
Lead, manage, and develop the coaching team; build and maintain the coaching schedule using MindBody Online.
Conduct coach check-ins, class observations, and performance conversations, and partner with the RFTM on evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates; manage performance targets, front-of-house culture, payroll review, timecard accuracy, and processing.
Build community and member loyalty through recognition, milestone celebrations, challenges, events, and other member touchpoints.
Recruit potential coaches and sales associates from the member base, support members pursuing approved fitness certifications, and maintain a pipeline of qualified candidates.
Maintain cleanliness across all studio areas and address issues promptly, with every team member accountable for the standard.
Report repair and maintenance needs through the facilities ticketing system, follow up on open tickets, complete and document monthly preventative maintenance, and identify equipment or facility issues.
Manage studio operations, scheduling, studio readiness, class reconciliation, attendance, late cancels, budgets, payroll, inventory, and cost controls.
Ensure compliance with brand, safety, and operational standards.

Benefits

Competitive base compensation and salary.
Company incentive programs for eligible team members.
Major medical, dental, and vision benefits for full-time employees.
Long-term and short-term disability insurance and life insurance options.
Complimentary Orangetheory Fitness membership.
Employee discounts on apparel and retail.
Paid time off.
Parental leave.
Training and development.
Opportunity for advancement and a clear path to advancement within a growing franchise network.