Todd Snyder - General Manager

American Eagle Outfitters•Chicago, IL

About The Position

The General Manager drives company key performance indicators by delivering an exceptional customer experience at Todd Snyder locations. The role uses independent judgment and discretion to develop, implement, and communicate store strategies and business plans aligned with brand strategies. In partnership with Store Leadership, the General Manager teaches, trains, and coaches store management to build high-performing leadership teams that achieve sales goals, meet merchandising standards, and deliver operational excellence. The General Manager leads the store’s business strategy and execution, including sales forecasting, KPI performance, financial and expense management, customer engagement, and the use of technology. The role recruits, develops, and retains talent; manages performance and succession planning; and ensures employment practices and policies are followed. The General Manager also oversees visual presentation, merchandise handling, daily operations, audit compliance, and loss-prevention results.

Requirements

Minimum high school education or equivalent.
Strong prioritizing, interpersonal, problem-solving, and planning skills.
Knowledge and understanding of employment laws and compliance with federal, state, and local requirements.
Ability to manage complex and competing priorities.
Ability to make quality decisions in a fast-paced and complex environment.
Strong communication, presentation, delegation, and follow-up skills.
Effective interpersonal and communication skills with corporate business partners and field leadership at all levels.
Conflict management and resolution skills.
Proficiency in training, sales generation, and leading functional teams.
Ability to analyze business trends and reporting to drive sales.
Ability to coach, provide feedback, and manage substandard performance.
Ability to communicate effectively with customers and the store team.
Ability to work in a fast-paced, deadline-oriented environment.
Ability to lead multiple non-contiguous locations as needed.
Ability to lead high-potential management teams and sizeable store teams.
Ability to work a flexible schedule to meet business needs, including holidays, nights, and weekends.
Ability to perform essential job functions.
Computer and technology proficiency.

Nice To Haves

A minimum of 5–7 years of retail or equivalent management experience is preferred.

Responsibilities

Motivate and inspire the team with a compelling vision and purpose aligned with the company vision.
Create an environment that supports customer satisfaction, productivity, and profitability by translating and implementing company and brand business plans.
Set clear expectations and hold the store management team and self accountable for brand, performance, and behavior standards.
Build effective relationships with peers, supervisors, field leadership, and cross-functional business partners to lead positive change.
Facilitate communication across the store organization and act as a liaison to field leadership and cross-functional partners.
Act as leader on duty and model brand customer-service standards and Customer First selling behaviors.
Pursue personal learning and development to strengthen leadership skills and performance.
Establish the store business strategy, including sales forecasts that reflect store trends and calculated opportunities for growth.
Develop and execute the store business plan to drive KPI results and maximize opportunities, including CRM, loyalty, and technology.
Provide feedback on brand initiatives, customer feedback, in-store trends, and market insights.
Manage controllable P&L components to achieve store financial and expense targets.
Analyze reporting and daily sales trends to make real-time decisions that drive results.
Train and develop the management team in business acumen and performance.
Lead technology use to enhance customer engagement and KPI results.
Review sales and payroll goals daily using payroll reports and tools, and adjust scheduling to meet business needs.
Recruit, hire, develop, and retain a high-performing management team.
Teach, train, and coach store management; assess performance and provide ongoing feedback.
Develop succession plans and encourage associates to pursue internal opportunities.
Lead the annual review process and collaborate with Store Leadership on performance reviews for the leadership team.
Make compensation decisions in partnership with the Human Resources Partner.
Drive employee engagement by recognizing and rewarding outstanding performance.
Ensure the store management team adheres to and enforces employment practices and policies.
Recognize and resolve customer and performance issues; communicate high-priority issues to the District Manager and collaborate on resolution plans.
Conduct weekly visual walk-throughs with merchandise managers and direct strategic merchandising to maximize sales.
Maintain brand standards for a neat, clean, organized, and safe sales floor, cash wrap, and fitting room.
Lead visual directives and ensure mapping and floor sets are planned, scheduled, and executed within the allotted timeframe.
Generate and analyze merchandise reports and direct merchandising moves to maximize presentation and sales.
Oversee merchandise handling, including shipment receipt and processing, floor sets, markdown optimization, and replenishment, while maintaining backroom SOPs.
Oversee the efficiency of daily operational procedures.
Ensure store audit compliance and that shrink results meet company loss-prevention standards.