General Manager

24 Hour Fitness • Oakland, CA

3d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in fulfilling the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with a focus on membership sales, fitness revenue, and overall club performance. You are responsible for building an accountable, results-oriented culture and a welcoming club environment. The role oversees day-to-day club operations, team development, budgets, safety, community engagement, and member retention. The position requires a consistent schedule of either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs, and travel of up to 10% for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams to implement member and team-member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Frequent cognitive ability to learn tasks, remember processes, maintain focus, complete work independently and within specified time frames, make timely decisions, and communicate effectively.
• Frequent use of telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Prolonged standing and walking, and time spent on foot supervising the club floor and interacting with members and staff.
• Regular bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds; occasional lifting up to 50 pounds, with or without assistance.
• Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to loud noise consistent with a fitness or gym environment.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to exceed targets for membership sales, fitness, retail, and other revenue streams.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Provide ongoing support, coaching, and leadership; set clear objectives, delegate responsibilities, leverage team strengths, and foster excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports member engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract new members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and applicable industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in in-person and virtual community events.
• The company provides access at no cost to an approved CPR/AED training program and a Personal Training certification program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed