General Manager - Event Operations and Crowd Management

GardaWorld•El Paso, TX

2d•$80,000 - $85,000•Onsite

About The Position

BEST Crowd Management is seeking a General Manager to oversee event operations, crowd management, event staffing, and venue operations in El Paso, Texas. The role leads the safe, efficient, and successful delivery of events at large public venues, including convention centers, arenas, stadiums, and entertainment facilities. Crowd management experience in a large venue or event environment is required. The General Manager oversees the full event operations lifecycle, from planning and staffing through execution and post-event review. The role also manages client and venue relationships, operational performance, profitability, labor planning, budgets, contracts, scheduling, and invoicing. The position leads and develops operations managers, supervisors, and event staff, and supports recruitment and training based on operational needs. The position is primarily office-based, with frequent on-site presence at live events and large venues. Evening, weekend, and event-based schedules may be required depending on operational needs. Travel may be required up to 25% of the time. The listed salary range is $80,000–$85,000 per year.

Requirements

Crowd management experience in a large venue or event environment.
Bachelor’s degree in Business, Sports Management, Event Management, Hospitality, or a related field, or equivalent experience.
At least 3 years of leadership experience in event operations, venue operations, or project management.
Direct experience managing crowd operations at large-scale events.
Experience working in convention centers, stadiums, arenas, large venues, festivals, or major event environments.
Experience managing large operational teams or event staffing teams.
Strong leadership, organizational, and communication skills.
Ability to manage multiple events and priorities in a fast-paced event environment.

Nice To Haves

Experience in event staffing and crowd management.
Experience in event security operations.
Experience in venue operations or convention center management.
Experience in sports and entertainment venues.
Experience in large-scale event production or event services.

Responsibilities

Lead event operations and crowd management activities for venue and client accounts.
Oversee event staffing, event security coordination, guest services, and operational planning.
Manage the full operational lifecycle of events, including planning, staffing, execution, and post-event review.
Ensure safe and effective crowd flow, access control, and guest experience at large public events.
Maintain relationships with venue leadership, convention center management, promoters, and clients.
Monitor operational performance, event profitability, labor planning, and cost management.
Manage event contracts, including budgeting, staffing plans, scheduling, and invoicing.
Lead, coach, and develop operations managers, supervisors, and event staff teams.
Recruit and train team members based on event and operational needs.
Identify opportunities to improve operational efficiency and customer satisfaction.
Communicate operational updates and performance metrics to leadership.
Travel up to 25% as needed.