General Manager | Cowboys Club Private Members Club

ASM Global•Frisco, TX

1d•Onsite

About The Position

The General Manager is the senior leader of Cowboys Club, responsible for all aspects of its operation, including member experience, food and beverage, events, financial performance, team leadership, and day-to-day execution. The role leads a complex premium hospitality business and helps deliver an exceptional experience consistent with the standards of Cowboys Club, Legends Global, and the Dallas Cowboys organization. The General Manager builds strong member relationships and drives sustained business results. This is an on-site leadership position based at Cowboys Club in Frisco, Texas. It requires a visible presence throughout daily operations and supports game day experiences, private events, and year-round programming. Schedule flexibility is expected to meet operational demands, member needs, and event-related activity. The position reports to the EVP, Premium Hospitality.

Requirements

Strong hospitality leadership background, including experience leading luxury hospitality operations.
Proven ability to lead complex operations spanning member experience, food and beverage, events, and financial performance.
Demonstrated success building high-performing teams and developing future leaders.
Strong commercial and financial acumen, with the ability to balance guest satisfaction and business results.
Experience working with high-profile guests, members, and stakeholders in premium or luxury environments.
Excellent emotional intelligence and relationship-building skills, with a hands-on leadership style.
Visible, hands-on leadership style that builds trust with members, guests, and employees.
Ability to create accountability, inspire performance, and build a culture of excellence.
Schedule flexibility to meet operational demands, member needs, and event-related activity.

Nice To Haves

Experience in private clubs, luxury hotels, high-end restaurants, lifestyle hospitality brands, or premium sports hospitality environments.

Responsibilities

Lead all aspects of Cowboys Club’s day-to-day operations as its senior leader.
Establish business objectives, execute strategic priorities, and foster collaboration across departments.
Maintain a visible presence with members, guests, employees, partners, and leadership throughout the Club.
Champion service excellence and create an environment where members and guests feel recognized and valued.
Oversee event execution and year-round programming in accordance with Cowboys Club standards.
Lead service recovery, monitor feedback, and build member relationships that create a sense of belonging.
Drive revenue growth, manage budgets, control labor and operating expenses, and identify efficiency improvements while maintaining experience standards.
Partner with culinary and operations leadership to maintain food and beverage quality, consistency, and innovation.
Recruit, retain, and develop a high-performing team and foster accountability, hospitality, and continuous improvement.
Develop a vibrant member community through programming, engagement strategies, and relationship-building initiatives that support retention, advocacy, and long-term membership growth.
Support game day experiences, private events, and year-round programming.