General Manager

24 Hour Fitness USA • San Leandro, CA

3d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in advancing the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with an emphasis on membership sales, fitness revenue, and overall club performance. The role involves building an accountable, results-oriented culture, developing a motivated team, and maintaining a welcoming club environment.

The position oversees daily club operations, including facility maintenance, equipment upkeep, cleanliness, budgets, expenses, safety, and compliance. It also involves developing member retention and community outreach initiatives. The expected schedule is consistently either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% may be required for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team-member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization (for example, NASM or ISSA) required within 90 days of hire. The company provides access to a certification program at no cost. A qualifying degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Ability to perform physical duties including prolonged standing and walking, bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds regularly and up to 50 pounds occasionally, with or without assistance.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to exceed targets for membership sales, fitness, retail, and other revenue streams.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Support, coach, and lead team members by setting objectives, delegating responsibilities, leveraging strengths, and fostering excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports members’ fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures for members and staff in compliance with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract new members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and applicable industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in in-person and virtual community events.
• No-cost access to an approved CPR/AED training program.
• No-cost access to a Personal Training certification program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed