General Manager - Fitness
About The Position
D1 Training is seeking a General Manager to lead sales performance, grow revenue, manage the facility’s business operations, and deliver a high-quality experience for members and families. D1 Training is an athletic-based training facility serving adults and youth athletes ages 7 and up. The General Manager will generate and convert leads, close premium training packages, oversee membership and personal training sales, retention, and front-desk conversion, and manage POS setup, billing, contracts, and promotions. The role also involves recruiting, training, and coaching staff; holding regular performance meetings; overseeing the facility’s P&L, budgets, and financial performance; and tracking key business metrics. The General Manager serves as a key contact for members and families and supports events, community outreach, and brand activations. This is a full-time, on-site position with a base salary plus commission and bonuses.
Requirements
- Associate degree or equivalent experience.
- 3 or more years of sales leadership or management experience.
- Proven ability to generate leads and close sales.
- Experience in fitness, gym, retail, or service-based operations.
- Confident, energetic leadership style and ability to thrive under pressure.
Nice To Haves
- High-ticket fitness sales experience.
Responsibilities
- Own sales and revenue growth.
- Generate, manage, and convert leads into memberships.
- Consistently close 60% or more of qualified consultations.
- Oversee membership sales, personal training sales, retention, and front-desk conversion.
- Oversee POS setup, billing, contracts, and promotions.
- Run weekly one-on-one meetings and staff meetings focused on sales performance and accountability.
- Recruit, train, and coach staff to meet revenue and service goals.
- Lead by example as a first-one-in, last-one-out leader.
- Own the facility P&L, budgets, and financial performance.
- Review monthly financials with ownership, line by line.
- Track KPIs, including leads, close rate, retention, and revenue growth.
- Serve as a key point of contact for members and families.
- Ensure a high-quality experience for youth athletes, adults, and professionals.
- Support special events, community outreach, and brand activations.
Benefits
- Performance-based bonus.
- Paid time off.
- Training and development.
- Competitive salary.
- Opportunity for advancement.
- Wellness resources.
- Free membership in a state-of-the-art D1 Training facility.
- Continuing education through company-sanctioned events.
- A high-performance culture focused on growth, accountability, and teamwork.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
