General Manager

Camarillo Fitness Management Holdings LLC•Mechanicsburg, PA
•$50,000 - $55,000•Onsite

About The Position

CamFit is a multi-studio Orangetheory Fitness franchisee focused on science-backed, heart rate-based interval training and a people-first fitness experience. The General Manager leads both the studio’s fitness and sales functions, overseeing coaching, revenue performance, studio operations, membership growth, and team and member culture. The position reports directly to the Regional Business Manager and is performed on-site; remote work is not available. The General Manager maintains a personal coaching minimum of 15 classes per week, with the possibility of additional classes based on staffing and scheduling needs. The role also leads and develops coaches and sales associates, manages sales and membership conversion, builds community engagement, maintains studio cleanliness and facilities, and ensures operational, safety, and brand standards. This is a full-time role with a flexible schedule shaped by studio operating hours, including early mornings, evenings, weekends, and holidays.

Requirements

  • Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
  • Current CPR/AED certification.
  • OTF Coach certification or ability to obtain it.
  • 2–3 years of coaching experience.
  • Demonstrated ability to manage operations and lead a team.
  • Strong sales acumen and comfort managing revenue performance.
  • Flexible availability, including early mornings, evenings, weekends, and holidays.
  • Ability to actively demonstrate and perform all exercises throughout each class.
  • Ability to stand and remain vocal for the duration of a 60-minute workout.
  • Ability to lift, move, and demonstrate use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
  • Ability to lift up to 40 pounds.

Nice To Haves

  • Prior experience in a studio management or head coach role.
  • Bachelor’s degree in Exercise Science, Business, or a related field.
  • Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

  • Coach a minimum of 15 classes per week and deliver high-quality, high-energy classes in accordance with Orangetheory brand standards.
  • Own class quality and monitor safety, exercise form, heart rate zones, and member engagement.
  • Provide first-time members with a personalized introductory experience and recommend memberships based on prospective members’ goals, schedules, and lifestyles.
  • Track intro-class completion and follow-up, and take responsibility for conversion performance.
  • Own studio revenue performance, including new memberships, renewals, and retail sales.
  • Execute lead-generation strategies, community outreach, and in-studio marketing campaigns; manage the sales process from inquiry through signed membership.
  • Provide weekly KPI reporting to the Regional Business Manager.
  • Lead, manage, and develop the coaching team; build and maintain the coaching schedule using MindBody Online.
  • Conduct coach check-ins, class observations, and performance conversations, and partner with the RFTM on evaluations, certification readiness, and development plans.
  • Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
  • Recruit, onboard, and develop sales associates; hold them accountable to daily and weekly targets.
  • Manage front-of-house culture and member experience, and review and process sales associate payroll and timecards.
  • Build studio community through member recognition, milestone celebrations, challenges, and events.
  • Recruit potential coaches and sales associates from the member base, support members pursuing approved fitness certifications, and maintain a pipeline of qualified candidates.
  • Maintain high cleanliness standards throughout the studio, address issues immediately, and ensure every team member contributes to cleanliness on every shift.
  • Submit repair and maintenance requests through the facilities ticketing system, follow up until tickets are resolved, and complete and document monthly preventative maintenance.
  • Maintain working knowledge of studio equipment and facility systems to identify potential problems.
  • Oversee studio scheduling and readiness, reconcile class attendance and late cancellations, and manage budgets, payroll, inventory, and cost controls.
  • Ensure compliance with brand, safety, and operational standards.
  • Perform duties on-site.

Benefits

  • Competitive base compensation.
  • Company incentive programs; eligible team members are recognized when the business performs.
  • Major medical benefits for full-time employees.
  • Dental benefits for full-time employees.
  • Vision benefits for full-time employees.
  • Long-term and short-term disability insurance options.
  • Life insurance options.
  • Complimentary Orangetheory Fitness membership.
  • Employee discounts on apparel, merchandise, and retail.
  • Clear path to advancement within a growing franchise network.
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