General Manager

KidStrong Great Bridge•Chesapeake, VA

About The Position

The KidStrong General Manager leads a child development training center and fosters a culture of learning and development for coaches and families. The role focuses on setting goals and delivering an exceptional experience for children, families, and team members while developing and training the coaching team, building relationships with members, driving sales performance, and lowering member attrition. The General Manager oversees center operations, including key performance indicators and financials, customer service, maintenance, staff tasks and issues, coach scheduling, and center events. The role also manages sales and lead follow-up, recruits and develops staff, and leads center meetings and professional development. As business needs require, the General Manager coaches students using KidStrong’s brain, physical, and character development curriculum for children from walking age to approximately 11 years old. The typical schedule includes four weekday shifts and one weekend shift, with specific hours dependent on the center’s needs, and approximately 3–5 coaching hours per week. This is a physically intensive environment that may involve moving several miles during a shift and lifting or repeatedly moving equipment weighing up to 25 pounds.

Requirements

  • Previous management experience is required.
  • Athletic and/or coaching background, with experience working with or coaching children ages 15 months to 11 years old; passion for working with children is non-negotiable.
  • Comfort speaking with parents and guardians about a variety of topics.
  • Practical work experience with Google and Microsoft platforms.
  • Intermediate knowledge of physiology, exercise techniques, and body mechanics.
  • CPR certified.
  • Ability to work in a physically intensive environment, including moving through classes for multiple miles in a shift and lifting or repeatedly moving equipment weighing up to 25 pounds.
  • Strong communication and interpersonal skills.

Nice To Haves

  • Prior experience as a pediatric occupational therapist or physical therapist.
  • Experience with ZenPlanner, LearnUpon, CareerPlug, ADP, or FranConnect.

Responsibilities

  • Understand the center’s key performance indicators and financials and use them to make informed business decisions.
  • Build relationships with KidStrong families and provide exceptional customer service.
  • Oversee center-level initiatives, including maintenance, training, and brand consistency.
  • Perform daily, weekly, and monthly cleaning and maintenance of the center.
  • Delegate center tasks to ensure consistent execution.
  • Manage center-level employee issues and appropriate documentation.
  • Set and communicate coach schedules using scheduling and communication platforms.
  • Schedule, promote, and sell camps, parties, and other KidStrong events to maximize center profitability.
  • Conduct call drives to new and existing leads using the center’s CRM tool and maintain lead management.
  • Manage sales and delegate sales activities, including call drives, trial conversion, and event booking.
  • Finalize sales and bookings generated through online self-sign-up.
  • Source and attend local events to increase brand awareness and generate leads and memberships.
  • Foster a coaching culture and assess and document coaches using the KidStrong Coach DNA profile and class quality.
  • Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates.
  • Ensure candidates complete paperwork required by company policy and law, and guide them through training and evaluations.
  • Support staff professional development through LearnUpon.
  • Lead center staff meetings focused on culture, development, productivity, programming, product, and performance.
  • Communicate professionally with coworkers through Slack and email, including periodically checking messages when away from the center.
  • Attend weekly leadership meetings.
  • Coach students using an evolving curriculum focused on brain, physical, and character development for children from walking age to approximately 11 years old, as business needs require.
  • Create positive interactions with students and families before, during, and after classes.
  • Understand and communicate the purpose of the KidStrong curriculum and demonstrate and manage the implementation of its programming elements.
  • Use the KS Coaches App to record and provide data such as attendance and awards.
  • Supervise, lead, and mentor the AGM, Lead Coach, and coaches.
  • Achieve Coach Certification through the HQ Training and Certification team and complete required LearnUpon training.

Benefits

  • Performance-based bonus
  • Company parties
  • Employee discounts
  • Free uniforms
  • Paid time off
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