General Manager USA - East Coast

InSpace • Washington, DC

3d • $300,000 - $350,000

About The Position

InSpace is seeking an entrepreneurial General Manager to establish, manage, and scale its US East Coast business. The role has full P&L responsibility for the US East Coast entity, including commercial performance, operational execution, and sustainable growth. The position is based in or near Washington, DC, or New York.

Initially, the General Manager will be directly involved in winning customers and developing InSpace’s US commercial approach. As the business grows, the role will build and lead teams of Account Executives and Customer Success Managers, along with the leadership and processes needed to scale. The General Manager reports to the Chief Commercial Officer, based at InSpace’s headquarters in Eindhoven, Netherlands, and works closely with Operations, Product, and Engineering.

InSpace builds NOVA, an AI platform that helps companies improve visibility in traditional search engines and AI-driven environments through long-tail intelligence, GEO optimization, content, technical optimization, and automation. The company describes its culture as energetic, ownership-oriented, boundary-pushing, and technology-driven.

Requirements

• Proven track record building or scaling a B2B SaaS business in the US; East Coast experience is ideal, preferably in a fast-paced scale-up.
• Experience as a General Manager, Country Manager, or commercial leader with broad business responsibility.
• Experience owning a P&L and balancing revenue growth, investment, operating costs, and profitability.
• Successfully hired, managed, and developed Account Executives and Customer Success Managers.
• Understanding of the full SaaS customer lifecycle, from acquisition and sales execution through adoption, retention, and expansion.
• Ability to combine strategic thinking with hands-on execution, including personally closing deals while building an organization.
• Entrepreneurial, resourceful, decisive approach; ability to create structure, take initiative, and adapt as priorities change.
• Ability to use targets, forecasts, and data to guide decisions and hold teams accountable.
• Effective communication across international teams and confident collaboration with commercial, operational, product, and engineering colleagues.
• Based in or willing to relocate to the Washington, DC, or New York area.
• Available to travel across the US and to InSpace’s headquarters in the Netherlands.

Nice To Haves

• Experience expanding a European SaaS company into the US.
• Experience in AI, MarTech, SEO, or growth marketing.

Responsibilities

• Define and execute the US East Coast business strategy, setting commercial priorities, hiring plans, and budgets.
• Own the US entity’s P&L, including revenue, operating costs, financial forecasting, and progress toward profitability.
• Establish the US operating setup with Operations, coordinating local processes and requirements with internal teams and advisors.
• Recruit, onboard, coach, and scale Account Executive and Customer Success Manager teams across the East Coast.
• Personally pursue early commercial opportunities, close strategic deals, and build relationships with key customers and partners.
• Develop a repeatable sales approach covering customer targeting, positioning, pipeline generation, pricing input, and sales playbooks.
• Build a Customer Success function focused on onboarding, adoption, retention, and account expansion.
• Set clear targets and establish reliable reporting for revenue growth, pipeline, sales productivity, customer retention, and financial performance.
• Work with Product and Engineering to convey US customer needs and align commercial commitments with product capabilities.
• Represent InSpace in the US East Coast market and build its network, brand awareness, and local presence.
• Use AI and automation to improve team productivity and develop efficient, scalable ways of working.

Benefits

• Opportunity to establish and lead InSpace’s US business, with ownership of its growth and performance.
• Freedom to shape local strategy, build a team, and create a scalable organization.
• Direct reporting line to the Chief Commercial Officer and close collaboration with the leadership team.
• Key leadership role in an ambitious international AI scale-up.
• Entrepreneurial environment with direct communication and fast decision-making.
• Opportunities to grow responsibilities as the US business expands.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed