General Manager USA - East Coast

InSpace • New York, NY

2d

About The Position

InSpace is seeking an entrepreneurial General Manager to establish, manage, and scale its US East Coast business. The role carries full P&L responsibility for the US East Coast entity, covering commercial performance, operational execution, and sustainable growth. The position is based in the Washington, DC or New York area, and reports to the Chief Commercial Officer at InSpace’s headquarters in Eindhoven, the Netherlands.

Initially, the General Manager will personally pursue customers, close strategic deals, and develop InSpace’s US commercial approach. As the business grows, the role will recruit and lead Account Executives and Customer Success Managers and put in place the leadership, processes, and operating structure needed to scale. The General Manager will work closely with Operations, Product, and Engineering to build a strong local business and consistent customer experience.

InSpace builds NOVA, an AI platform for search visibility and growth that combines long-tail intelligence, GEO optimization, content, technical optimization, and automation. The company describes itself as an ambitious international AI scale-up with an entrepreneurial, technology-driven culture.

Requirements

• Proven track record building or scaling a B2B SaaS business in the US, ideally on the East Coast and within a fast-paced scale-up.
• Experience as a General Manager, Country Manager, or commercial leader with broad business responsibility.
• Experience owning a P&L and balancing revenue growth, investment, operating costs, and profitability.
• Successfully hired, managed, and developed Account Executives and Customer Success Managers.
• Understanding of the full SaaS customer lifecycle, from acquisition and sales execution through adoption, retention, and expansion.
• Ability to combine strategic thinking with hands-on execution, including personally closing deals while building an organization.
• Entrepreneurial, resourceful, and decisive, with the ability to create structure, take initiative, and adapt when priorities change.
• Ability to use clear targets, reliable forecasts, and data to guide decisions and hold teams accountable.
• Effective communicator who can collaborate across international teams and with commercial, operational, product, and engineering colleagues.
• Based in, or willing to relocate to, the Washington, DC or New York area.
• Available to travel across the US and to InSpace’s headquarters in the Netherlands.

Nice To Haves

• Experience expanding a European SaaS company into the US.
• Experience in AI, MarTech, SEO, or growth marketing.

Responsibilities

• Define and execute the US East Coast business strategy, translating growth ambitions into commercial priorities, hiring plans, and budgets.
• Own the US entity’s P&L, including revenue, operating costs, financial forecasting, and progress toward profitability.
• Establish the US operating setup with Operations and coordinate local processes and requirements with internal teams and advisors.
• Recruit, onboard, coach, and scale Account Executive and Customer Success Manager teams across the East Coast.
• Personally pursue early commercial opportunities, close strategic deals, and build relationships with key customers and partners.
• Develop a repeatable sales approach covering customer targeting, positioning, pipeline generation, pricing input, and sales playbooks.
• Build a Customer Success function focused on onboarding, adoption, retention, and account expansion.
• Establish targets and reliable reporting for revenue growth, pipeline, sales productivity, customer retention, and financial performance.
• Work with Product and Engineering to translate US customer needs into actionable feedback and align commercial commitments with product capabilities.
• Represent InSpace in the US East Coast market by building its network, brand awareness, and local presence.
• Use AI and automation to improve team productivity and create efficient, scalable ways of working.

Benefits

• Opportunity to establish and lead InSpace’s US business, with ownership of its growth and performance.
• Freedom to shape local strategy, build a team, and create a scalable organization.
• Direct reporting line to the CCO and close collaboration with the leadership team.
• Leadership role in an ambitious international AI scale-up.
• Entrepreneurial environment with direct communication and fast decision-making.
• Opportunities to grow responsibilities as the US business expands.
• Salary range of $300,000–$350,000 OTE per year, comprising base salary and performance-based variable compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed