General Manager USA - West Coast

InSpace • San Francisco, CA

2d

About The Position

InSpace is seeking an entrepreneurial General Manager to establish, manage, and scale its US West Coast business. The role has full P&L responsibility for the US West Coast entity, including commercial performance, operational execution, and sustainable growth. The position is based in the San Francisco Bay Area or Phoenix Area and reports to the Chief Commercial Officer, who is based at InSpace’s headquarters in Eindhoven, the Netherlands.

The General Manager will initially help win customers and develop InSpace’s US commercial approach, then build the teams, leadership, and processes needed to scale. The role works closely with Operations, Product, and Engineering to establish the local business and deliver a consistent customer experience. It includes recruiting and leading Account Executives and Customer Success Managers across the East and West Coast, representing InSpace in the US market, and using AI and automation to improve productivity and operational scale.

Requirements

• Proven track record of building or scaling a B2B SaaS business in the US, ideally in a fast-paced scale-up.
• Experience as a General Manager, Country Manager, or commercial leader with broad business responsibility.
• Experience owning a P&L and balancing revenue growth, investment, operating costs, and profitability.
• Successfully hired, managed, and developed Account Executives and Customer Success Managers.
• Understanding of the full SaaS customer lifecycle, from acquisition and sales execution through adoption, retention, and expansion.
• Ability to combine strategic thinking with hands-on execution, including personally closing deals while building the wider organization.
• Entrepreneurial, resourceful, decisive, and able to create structure, take initiative, and adapt when priorities change.
• Ability to use clear targets, reliable forecasts, and data to guide decisions and hold teams accountable.
• Effective communication across international teams and confident collaboration with commercial, operational, product, and engineering colleagues.
• Based in, or willing to relocate to, the San Francisco Bay Area or Phoenix Area.
• Available to travel across the US and to InSpace’s headquarters in the Netherlands.

Nice To Haves

• Experience expanding a European SaaS company into the US.
• Experience in AI, MarTech, SEO, or growth marketing.

Responsibilities

• Define and execute the US West Coast business strategy, translating growth ambitions into commercial priorities, hiring plans, and budgets.
• Own the US entity’s P&L, including revenue, operating costs, financial forecasting, and progress toward profitability.
• Establish the US operating setup with Operations, coordinating local processes and requirements with internal teams and advisors.
• Recruit, onboard, coach, and scale teams of Account Executives and Customer Success Managers across the East and West Coast.
• Drive early commercial opportunities, close strategic deals, and build relationships with key customers and partners.
• Develop a repeatable sales approach covering customer targeting, positioning, pipeline generation, pricing input, and sales playbooks.
• Build a Customer Success function that drives onboarding, adoption, retention, and account expansion.
• Set clear targets and reliable reporting for revenue growth, pipeline, sales productivity, customer retention, and financial performance.
• Work with Product and Engineering to turn US customer needs into actionable feedback and align commercial commitments with product capabilities.
• Represent InSpace in the US West Coast market, building its network, brand awareness, and local presence.
• Use AI and automation to improve team productivity and create efficient, scalable ways of working.

Benefits

• Opportunity to establish and lead InSpace’s US West Coast business, with ownership of its growth and performance.
• Freedom to shape local strategy, build a team, and create a scalable organization.
• Direct reporting line to the CCO and close collaboration with the leadership team.
• Key leadership role in an ambitious international AI scale-up.
• Entrepreneurial environment with direct communication and fast decision-making.
• Opportunities to grow responsibilities as the US business expands.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed