General Manager USA - West Coast

InSpace • Phoenix, AZ

3d • $300,000 - $350,000

About The Position

InSpace is seeking an entrepreneurial General Manager to establish, manage, and scale its US West Coast business. The role has full P&L responsibility for the US West Coast entity, covering commercial performance, operational execution, and sustainable growth. The position is based in the San Francisco Bay Area or Phoenix Area and involves building and leading Account Executive and Customer Success Manager teams across the West Coast. Initially, the General Manager will personally win customers and develop the US commercial approach, then build the team, leadership, and processes needed to scale.

The General Manager reports to the Chief Commercial Officer, who is based at InSpace’s headquarters in Eindhoven, the Netherlands. The role works closely with Operations, Product, and Engineering to establish the local business and deliver a consistent customer experience. Travel across the US and to the Netherlands headquarters is expected.

InSpace builds NOVA, an AI platform that uses long-tail intelligence, GEO optimization, content, technical optimization, and automation to help companies become visible in traditional search engines and AI-driven environments.

Requirements

• Proven track record building or scaling a B2B SaaS business in the US, ideally within a fast-paced scale-up.
• Experience as a General Manager, Country Manager, or commercial leader with broad business responsibility.
• Experience owning a P&L and balancing revenue growth, investment, operating costs, and profitability.
• Experience hiring, managing, and developing Account Executives and Customer Success Managers.
• Understanding of the full SaaS customer lifecycle, from acquisition and sales execution to adoption, retention, and expansion.
• Ability to combine strategic thinking with hands-on execution, including personally closing deals while building the wider organization.
• Entrepreneurial, resourceful, and decisive approach, with the ability to create structure, take initiative, and keep moving when priorities change.
• Ability to use clear targets, reliable forecasts, and data to guide decisions and hold teams accountable.
• Effective communication across international teams and confident collaboration with commercial, operational, product, and engineering colleagues.
• Based in, or willing to relocate to, the San Francisco Bay Area or Phoenix Area.
• Available to travel across the US and to InSpace’s headquarters in the Netherlands.

Nice To Haves

• Experience expanding a European SaaS company into the US.
• Experience in AI, MarTech, SEO, or growth marketing.

Responsibilities

• Define and execute the US West Coast business strategy, translating growth ambitions into commercial priorities, hiring plans, and budgets.
• Own the US entity’s P&L, including revenue, operating costs, financial forecasting, and progress toward profitability.
• Establish the US operating setup with Operations, coordinating local processes and requirements with internal teams and advisors.
• Recruit, onboard, coach, and scale teams of Account Executives and Customer Success Managers across the East and West Coast.
• Personally drive early commercial opportunities, close strategic deals, and build relationships with key customers and partners.
• Develop a repeatable sales approach covering customer targeting, positioning, pipeline generation, pricing input, and sales playbooks.
• Build a Customer Success function that drives onboarding, adoption, retention, and account expansion.
• Establish targets and reliable reporting for revenue growth, pipeline, sales productivity, customer retention, and financial performance.
• Work with Product and Engineering to turn US customer needs into actionable feedback and align commercial commitments with product capabilities.
• Represent InSpace in the US West Coast market by building its network, brand awareness, and local presence.
• Use AI and automation to improve team productivity and create efficient, scalable ways of working.

Benefits

• Opportunity to establish and lead InSpace’s US West Coast business, with full ownership of its growth and performance.
• Freedom to shape the local strategy, build a team, and create a scalable organization.
• Direct reporting line to the CCO and close collaboration with the leadership team.
• Key leadership role in an ambitious international AI scale-up.
• Entrepreneurial environment with direct communication and fast decision-making.
• Opportunities to grow responsibilities as the US business expands.
• $300,000–$350,000 OTE per year, comprising base salary and performance-based variable compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed