General Manager

Preston Chevrolet of Aberdeen•Aberdeen, MD
•Onsite

About The Position

Preston Automotive Group is seeking a hands-on General Manager to rebuild and transform Preston Chevrolet of Aberdeen in Aberdeen, Maryland. The dealership currently sells approximately 40–50 vehicles per month, and the goal is to reach a consistent 100 monthly sales while creating a profitable, sustainable operation known for excellent guest service and employee satisfaction. The General Manager has full responsibility for Sales, Service, Parts, Finance, BDC, and Administration. This leader is expected to take an ownership-minded, visible, front-line approach: recruiting and developing talent, coaching managers, working with guests, and driving improvement across the dealership. The role calls for a leader who can grow both Variable and Fixed Operations, strengthen the dealership’s community reputation, embrace technology and innovation, and build a culture of accountability, teamwork, urgency, and continuous improvement. Success will be measured through sales and market-share growth, dealership and departmental profitability, service absorption and customer-pay growth, inventory performance, employee development and retention, and customer satisfaction. The General Manager is also responsible for maintaining compliance with manufacturer standards, company policies, and applicable regulations.

Requirements

  • Minimum 10 years of automotive retail experience.
  • Minimum 5–7 years of dealership executive management experience.
  • Proven record of growing dealership sales volume and profitability.
  • Demonstrated success recruiting and developing management teams.
  • Strong knowledge of Variable and Fixed Operations.
  • Excellent financial statement analysis and expense management skills.
  • Strong leadership, communication, and problem-solving abilities.
  • Experience implementing effective sales and customer retention processes.
  • Valid driver's license with an acceptable driving record.

Nice To Haves

  • Chevrolet or General Motors dealership experience.

Responsibilities

  • Deliver monthly and annual net profit and return-on-sales objectives; develop and execute a dealership growth and profitability plan.
  • Increase departmental gross profit while controlling expenses, analyzing financial statements, maintaining cash flow, protecting company assets, and managing inventory investment.
  • Hold department managers accountable for financial performance.
  • Develop and execute plans to grow monthly vehicle sales to 100 units and increase Chevrolet market share and sales effectiveness.
  • Set new- and used-vehicle objectives; improve front-end gross profit, Finance PVR, digital lead conversion, showroom closing, and sales-process accountability.
  • Improve used-vehicle acquisition, appraisal, inventory turn, pricing, reconditioning speed, and time to market; execute approved wholesale strategies and maximize Chevrolet allocation opportunities.
  • Coach and develop Sales Managers, Finance Managers, and sales associates, and build a BDC operation focused on appointments, follow-up, and guest retention.
  • Grow customer-pay repair orders and Service and Parts gross profit; improve technician productivity, efficiency, and effective labor rate.
  • Increase service absorption toward a 100% or greater objective; improve customer retention, declined-service follow-up, scheduling, shop capacity, warranty performance, and guest experience.
  • Expand fleet and commercial service opportunities and recruit and develop technicians, advisors, and Fixed Operations leaders.
  • Build a dealership culture grounded in the company’s values of Integrity, Urgency, Attention to Detail, Teamwork, Community, and Personal Growth.
  • Lead through servant leadership, accountability, coaching, recognition, and personal example; recruit, develop, and retain a strong team.
  • Deliver strong Sales and Service customer satisfaction, improve online reputation and Google reviews, and personally resolve escalated customer concerns promptly.
  • Build customer retention and referral programs and promote a dealership-wide commitment to Building Guests for Life.
  • Ensure compliance with Chevrolet and General Motors customer experience standards, manufacturer standards, company policies, and applicable federal and state regulations, including FTC, OSHA, HR, Finance and Insurance, and data privacy requirements.
  • Embrace AI, digital retailing, CRM, modern marketing, and other technology that improves team effectiveness and the guest experience.
  • Represent the dealership on social media by sharing team, guest, inventory, and community stories and serving as a visible face of the dealership.
  • Build relationships and partnerships in Aberdeen and surrounding communities, including supporting local schools, volunteering, and participating in community organizations and local business networks.
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