General Manager

24 Hour Fitness • El Cerrito, CA

3d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in advancing the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with a focus on membership sales, fitness revenue, and overall club performance. The role is responsible for fostering a motivated team, a welcoming club environment, and a culture of accountability and results.

The General Manager oversees day-to-day club operations, including facility maintenance, equipment upkeep, cleanliness, safety, budgets, and compliance with company policies and relevant regulations. The position includes community outreach, member engagement and retention initiatives, and travel of up to 10% for training sessions and meetings. The schedule is consistently 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team-member initiatives through a strong service focus and a consistent service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Frequently use cognitive skills to learn tasks, remember processes, maintain focus, complete work independently and within time frames, make timely decisions, and communicate effectively.
• Frequent use of keyboards, telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Prolonged standing and walking while supervising the club floor and interacting with members and staff.
• Regular bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds; occasional lifting up to 50 pounds, with or without assistance.
• Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to gym-related loud noise.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to exceed targets for membership sales, fitness, retail, and other revenue streams.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support team members, set clear objectives, delegate responsibilities, leverage strengths, and foster accountability and excellence.
• Build strong member relationships and create a welcoming, community-focused environment that supports members’ fitness goals.
• Oversee daily club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols to protect members and staff and comply with health and safety regulations.
• Represent the gym in the local community, attend events, and implement outreach initiatives to attract members.
• Develop and execute member-retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent schedule of 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, based on peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups and opportunities to participate in community events in person and virtually.
• The company provides no-cost access to approved CPR/AED training and a Personal Training certification program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed