General Manager - Sturgeon Bay

Shoptikal•Sturgeon Bay, WI

About The Position

The General Manager leads the optical team to maximize sales, profitability, and customer service. The role supervises and performs optical operations, including eyewear dispensing and patient care, sets strategic goals, and delivers financial results. The General Manager hires, trains, coaches, and manages teammate performance, and partners with the Optometrist to achieve positive business, patient-care, and customer-service outcomes. The position also leads the execution of merchandise, operational, and service strategies; develops business plans and follows up on actions to grow profitable sales; ensures appropriate staffing and completion of key-carrier duties; and maintains compliance with company policies and applicable laws. The role requires customer-facing optical work, use of office and optical equipment, and the ability to work normal or extended hours, including evenings, nights, and weekends, and to travel independently to support company objectives and personal development.

Requirements

ABO/Shopko OCE Certification required within 12 months of hire or promotion.
High school graduate or equivalent.
Three years of leadership experience or equivalent management experience with a strong customer-service focus.
Proven ability to lead, coach, and build relationships in a professional environment.
Ability to direct and motivate a diverse teammate network.
Ability to analyze and solve issues of varied scope and act decisively to implement solutions.
Solid organizational and planning skills.
Ability to monitor progress in relation to goal attainment.
Ability to analyze financial data, recognize improvement opportunities, and formulate plans to address them.
Ability to multitask and remain flexible in an changing environment.
Commitment to providing excellent customer service.
Solid computer knowledge, including Microsoft Office Suite.
Ability to communicate effectively throughout the organization using written and two-way verbal communication.
Ability to read and write at a high-school-graduate level.
Ability to sit or stand for extended periods; lift 10 to 20 pounds; see near and distance, color, and depth; use manual and finger dexterity and hand/arm steadiness; grip and hold items; coordinate eyes and hands; and bend, twist, reach, and pull.
Ability to operate office equipment, a cash register, optical equipment, and tools.
Ability to work normal or extended office hours, including evenings, nights, and weekends, to meet deadlines.
Ability to travel independently to support company objectives and personal development.

Nice To Haves

Optician experience desired.
Leadership or equivalent management experience preferably in an optical or retail setting.

Responsibilities

Lead the team in executing merchandise, operational, and customer-service strategies to achieve planned sales, gross margin, and financial results.
Model service, patient-care, and selling techniques to maximize customer satisfaction and achieve business objectives.
Complete tasks with urgency and respond to patients and customers.
Drive optical initiatives by planning and scheduling appropriately; identify opportunities to grow the business.
Develop business plans and follow up on actions to drive profitable sales.
Hire, develop, and train teammates, and manage teammate performance.
Identify key-carriers and schedule them to ensure completion of opening and closing duties, cash-office responsibilities, and alarm-call response.
Partner with the Optometrist to coordinate team and doctor efforts and improve business, patient-care, and customer-care results.
Ensure store compliance with company human-resources policies and practices and applicable federal and state laws and regulations.
Communicate company initiatives, processes, and key teammate information effectively to the team.
Provide and model excellent customer service in customer interactions, and give the team direction and feedback on customer service.
Dispense eyewear according to professional standards.
Perform key-carrier tasks, including opening and closing the store, cash-office duties, committing payroll, and responding to alarm calls.