General Manager - Sturgeon Bay

Shoptikal, LLC•Sturgeon Bay, WI

About The Position

The General Manager leads the optical team to maximize sales, profit, and customer service. The role oversees optical operations, including eyewear dispensing and patient care, sets strategic goals, and delivers financial performance. The General Manager hires, trains, coaches, and manages teammate performance, and partners with the Optometrist to achieve positive business, patient-care, and customer-service results. The position is responsible for executing business and service strategies, developing plans to grow profitable sales, maintaining store compliance with company policies and applicable laws, and ensuring effective team communication. It also includes key-carrier duties such as opening and closing the store, managing the cash office, committing payroll, and responding to alarm calls. Work requirements include sitting or standing for extended periods, lifting 10 to 20 pounds, using office and optical equipment, and working normal or extended hours—including evenings, nights, and weekends—to meet deadlines. Independent travel may be required to support company objectives and personal development.

Requirements

ABO/Shopko OCE Certification is required within 12 months of hire or promotion.
High school graduate or equivalent.
Three years of leadership experience or equivalent management experience with a strong customer-service focus.
Ability to lead, coach, and build relationships in a professional environment.
Ability to direct and motivate a diverse teammate network.
Ability to analyze and solve issues of varied scope and decisively implement solutions.
Solid organizational and planning skills.
Ability to monitor progress in relation to goal attainment.
Ability to analyze financial data, recognize opportunities for improvement, and formulate plans to address them.
Ability to multitask and remain flexible in a changing environment.
Commitment to providing great customer service.
Solid computer knowledge, including Microsoft Office Suite.
Ability to communicate effectively throughout the organization through written and two-way verbal communication.
Ability to read and write at a high school graduate level.
Ability to sit or stand for extended periods.
Ability to lift 10 to 20 pounds.
Vision sufficient for near, distance, color, and depth perception.
Manual and finger dexterity, hand and arm steadiness, ability to grip and hold items, and good eye-hand coordination.
Physical agility, including bending, twisting, reaching, and pulling.
Ability to operate a cash register, optical equipment and tools, and office equipment such as a computer, telephone, fax machine, and copier.
Ability to work normal or extended hours, including evenings, nights, and weekends, to meet established deadlines.

Nice To Haves

Optician experience.
Leadership or management experience in an optical or retail setting.

Responsibilities

Lead the team in executing merchandise, operational, and customer-service strategies to achieve planned sales, gross margin, and financial results.
Model service, patient-care, and selling techniques to maximize customer satisfaction and meet business objectives.
Complete tasks promptly and respond to patients and customers with urgency.
Plan and schedule appropriately to drive optical initiatives through the team.
Identify opportunities to grow the business.
Develop business plans and follow up on actions to drive profitable sales.
Hire, develop, and train teammates, and manage their performance.
Identify key-carriers and schedule them to ensure opening, closing, cash-office, and alarm-response responsibilities are completed.
Partner with the Optometrist to support business results and patient and customer care.
Ensure store compliance with company HR policies and practices and with federal and state laws and regulations.
Communicate company initiatives, processes, and key teammate information effectively to the team.
Provide and consistently model excellent customer service in customer interactions.
Give the team appropriate direction and feedback regarding customer service.
Dispense eyewear according to professional standards.
Perform key-carrier tasks, including opening and closing the store, cash-office duties, committing payroll, and responding to alarm calls.
Travel independently as needed to support company objectives and personal development.