General Manager

24 Hour Fitness • San Leandro, CA

3d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in living the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to deliver an exceptional member experience and achieve sales goals, with a strong focus on membership sales, fitness revenue, and overall club performance. You foster a motivated team, a welcoming club environment, and a results-oriented culture rooted in accountability and success.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and must be maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization (such as NASM or ISSA) required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time to attend training sessions and meetings.

Nice To Haves

• Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to drive membership sales, fitness, retail, and other revenue streams, exceeding targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Support, coach, and lead the team by setting clear objectives, delegating responsibilities, leveraging strengths, and fostering excellence and accountability.
• Build strong relationships with members by creating a welcoming, community-focused environment that supports their engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract new members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.

Benefits

• Paid time off
• Medical coverage
• Dental coverage
• 401(k) with match for qualifying positions
• Free gym membership
• Discounts on products and personal training
• Employee Resource Groups that facilitate connections with team members and participation in community events, in person and virtually

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed