General Manager

Goodwin Motor Group•Brunswick, ME

2d•Onsite

About The Position

Goodwin Motor Group is seeking an experienced, hands-on General Manager to lead Goodwin’s Chevrolet dealership in Brunswick, Maine. The General Manager will build on the store’s strong Fixed Operations foundation while growing new and used vehicle sales, strengthening sales performance, improving dealership profitability, and developing a high-performing team. The dealership currently averages approximately 20 new vehicle sales and 22 used vehicle sales per month, with significant opportunity to grow its new vehicle business. This is a visible, engaged leadership role requiring regular involvement with employees and customers. The General Manager will take ownership of dealership performance, establish clear expectations, create momentum, and turn opportunities into measurable results while maintaining the store’s operational foundation. The role includes working collaboratively with the established Fixed Operations team and communicating regularly with Goodwin Motor Group leadership. Goodwin Motor Group is a family-owned and operated business serving customers since 1932. It operates six dealerships across Maine and New Hampshire and emphasizes employee and customer commitment, personal accountability, long-term relationships, and doing business the right way. Compensation includes a base salary of $10,000 per month, 10% of dealership net profit, and a company demonstrator vehicle. The posting also lists a salary description of $120,000 per year plus 10% commission.

Requirements

Minimum of 10 years of experience in the automotive industry.
NADA Dealer Academy graduate or equivalent formal automotive General Manager training; this is a requirement.
Demonstrated success in dealership leadership, CSI, sales growth, and profitability improvement.
Strong understanding of dealership financial statements, variable operations, inventory management, and key performance indicators.
Proven ability to lead, coach, motivate, and hold employees accountable.
Strong communication, organizational, and problem-solving skills.
Hands-on leadership style and willingness to work directly with employees and customers.
Satisfactory background check and successful completion of a Winslow Solutions assessment are employment contingencies.

Responsibilities

Develop and execute strategies to increase new and used vehicle sales volume and profitability.
Set sales objectives, monitor performance, and hold the team accountable for results.
Improve sales processes, lead management, follow-up, closing ratios, and customer retention.
Manage dealership expenses, inventory, and overall financial performance.
Identify opportunities to increase gross profit and improve net profitability.
Lead, coach, and develop employees across dealership departments.
Build a culture of accountability, teamwork, professionalism, and continuous improvement.
Work directly with sales managers and team members to improve performance.
Recruit, develop, and retain talented employees.
Set clear expectations and lead by example.
Maintain a visible presence on the showroom floor and throughout the dealership.
Engage with customers when needed and help resolve concerns.
Ensure customer interactions reflect the dealership’s commitment to exceptional service and doing what is right.
Build lasting relationships that encourage repeat and referral business.
Protect the dealer’s interests through strong internal controls and consistent adherence to policies and procedures.
Monitor expenses, inventory, receivables, and operational risks to minimize losses and protect profitability.
Ensure compliance with manufacturer requirements, dealership policies, and applicable laws and regulations.
Identify and address risks, inefficiencies, and practices that could harm financial performance or the dealership’s reputation.
Make sound business decisions that protect the long-term interests of the dealership and Goodwin Motor Group.
Work collaboratively with the established Fixed Operations team to maintain and improve performance.
Monitor key performance indicators and use financial statements and operating reports to guide decisions.
Communicate regularly with Goodwin Motor Group leadership about performance, opportunities, and business plans.