General Manager

24 Hour Fitness USA•Whittier, CA

About The Position

As a General Manager at 24 Hour Fitness, you will lead a club in living the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You will lead a high-performing team to deliver an exceptional member experience and achieve sales goals, focusing on membership sales, fitness revenue, and overall club performance. The role builds a results-oriented culture grounded in accountability and success, cultivates a motivated team and welcoming club environment, and aims to consistently exceed performance targets. The position oversees day-to-day club operations, team development, budgets and profitability, member engagement and retention, safety, and local community outreach. The required schedule is consistently 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% is required for training sessions and meetings.

Requirements

  • 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
  • 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
  • Ability to inspire and lead teams to implement member and team member initiatives through a strong service focus and a consistent, robust service culture.
  • Ability to create an outstanding member and team member experience and a high-performance culture through people development, innovation, and collaboration.
  • Excellent communication, interpersonal, and customer service skills.
  • CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
  • Personal Training certification from a nationally recognized organization (e.g., NASM or ISSA) required within 90 days of hire. The company provides access to a certification program at no cost. A qualifying degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
  • Ability to travel up to 10% of the time for training sessions and meetings.
  • Frequently perform cognitive tasks involving learning, remembering processes, maintaining focus, completing tasks independently and within specified time frames, making timely decisions, and communicating effectively.
  • Frequently key and use telephones, computers, printers, and other electronic devices requiring fine manipulation.
  • Prolonged standing and walking, and time spent on foot supervising the club floor and interacting with members and staff.
  • Regular bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds; occasionally lift up to 50 pounds, with or without assistance.
  • Regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts; occasional exposure to loud noise levels consistent with a fitness or gym environment.

Nice To Haves

  • Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
  • Familiarity with sales techniques and strategies.
  • Active involvement in the fitness community through professional associations or networking events.

Responsibilities

  • Develop and implement strategies to exceed targets for membership sales, fitness, retail, and other revenue streams.
  • Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
  • Coach and support the team by setting clear objectives, delegating responsibilities, leveraging strengths, and fostering excellence and accountability.
  • Build strong member relationships and create a welcoming, community-focused environment that supports members’ fitness goals.
  • Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
  • Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
  • Implement safety protocols and procedures for members and staff in compliance with health and safety regulations.
  • Represent the gym at local events and implement community outreach initiatives to attract new members.
  • Develop and execute member retention strategies, including engagement programs, events, and incentives.
  • Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
  • Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.
  • Travel up to 10% of the time to attend training sessions and meetings.

Benefits

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • 401(k) with match for qualifying positions.
  • Free gym membership.
  • Discounts on products and personal training.
  • Employee Resource Groups that facilitate connections with team members and participation in community events in person and virtually.
  • Access to company-provided CPR/AED training at no cost.
  • Access to a company-provided Personal Training certification program at no cost.
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