General Manager

InCharge Energy•Richmond, VA

About The Position

The General Manager leads day-to-day sales, revenue generation, and operations for an InCharge Sales & Service office in a designated region. Reporting to the Head of Branch Operations, the role drives service and construction revenue, builds a sustainable backlog, and maintains accountability for monthly and annual gross margin goals. The General Manager leads a multidisciplinary team, improves sales-to-operations workflows, and fosters a collaborative, inclusive culture while supporting regional growth. The role has full branch P&L ownership and oversees branch staff and technicians, including scheduling, dispatch, field service execution, workforce planning and development, customer relationships, and operational performance. It also supports field service, engineering, and project teams through process improvement and quality assurance, and coordinates with internal Legal, Finance, Supply Chain, and Engineering teams to ensure compliance and execution.

Requirements

Bachelor’s degree in business administration, construction management, operations management, engineering, or equivalent work experience.
At least 5 years of progressive leadership experience in branch operations, construction management, electrical services, industrial services, maintenance operations, or related industries.
Demonstrated success managing branch performance, including operational execution, financial results, customer satisfaction, safety, and workforce development.
Experience establishing, growing, or leading a new branch, business unit, or market presence from startup through sustainable growth.
Experience managing P&L performance, budgeting, forecasting, financial reporting, and cost control initiatives.
Experience developing and executing strategic growth plans, including business development, customer acquisition, market expansion, and revenue growth initiatives.
Ability to lead, mentor, and develop teams across field operations, project management, sales, and administrative functions.
Strong leadership presence and ability to build organizational culture, drive accountability, and foster employee engagement in a fast-paced environment.
Excellent communication, negotiation, and conflict-resolution skills, with the ability to engage customers, vendors, employees, and executive leadership.

Responsibilities

Develop and execute sales strategies to drive revenue and margin growth across EV Charging, Lighting and Electrical, Battery Energy Storage (BESS), Solar, and HVAC Equipment Electrical Installations.
Own branch P&L performance, including revenue, margin, budgeting, and cost control, and ensure financial targets are met or exceeded.
Manage relationships with key customers, vendors, distributors, and partners, including responding quickly, resolving service escalations, conducting quarterly service reviews, and pursuing continuous improvement.
Plan labor resources by aligning technician headcount with the branch project pipeline.
Track operational KPIs, including technician productivity and utilization, backlog health, job costing, margin, and customer satisfaction.
Lead day-to-day branch operations for office personnel and technicians, including scheduling, dispatch, field service execution, and workflow efficiency.
Recruit, train, and develop technicians, supervisors, and office personnel; set performance expectations and conduct regular evaluations.
Identify service opportunities, market segments, and revenue streams, and align branch activity with corporate strategy and industry trends.
Foster a culture of safety, accountability, and continuous improvement.
Support and grow field services, engineering, and project teams through process improvement and quality assurance for customer contracts.
Collaborate with Legal, Finance, Supply Chain, and Engineering to support compliance and execution.
Manage general conditions, including inventory, materials, environmental controls, and field coordination.