General Manager

Orangetheory • Alexandria, VA

4d • Onsite

About The Position

The General Manager leads both the fitness and sales functions of a CamFit Orangetheory Fitness studio. The role leads the coaching team, owns sales and revenue performance, manages studio operations, drives membership growth, and builds a positive culture for members and employees. The General Manager reports directly to the Regional Business Manager and works on-site; remote work is not available.

The role includes personally coaching at least 15 classes per week, with flexibility to coach additional classes when staffing or scheduling requires. The General Manager is accountable for class quality, member safety and engagement, personalized introductory experiences and membership conversion, sales performance, staff development, community building, recruiting, studio cleanliness, facilities upkeep, and operational compliance. The schedule is full-time and flexible, driven by studio hours rather than a standard 9-to-5 schedule, and includes early mornings, evenings, weekends, and holidays.

Compensation is $50,000–$60,000 per year. Benefits listed include health, dental, and vision insurance, paid time off, parental leave, training and development, 401(k), employee discounts, disability and life insurance options, a complimentary Orangetheory Fitness membership, and advancement opportunities. Major medical, dental, and vision benefits are specified for full-time employees.

Requirements

• Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
• Current CPR/AED certification.
• OTF Coach certification or ability to obtain it.
• 2–3 years of coaching experience.
• Demonstrated ability to manage operations and lead a team.
• Strong sales acumen and comfort managing revenue performance.
• Flexible schedule availability, including early mornings, evenings, weekends, and holidays.
• Ability to work on-site; remote work is not available.
• Ability to actively demonstrate and perform all exercises throughout each class.
• Ability to remain standing and vocal for the duration of a 60-minute workout.
• Ability to lift, move, and demonstrate the use of studio equipment, and to lift up to 40 lbs.

Nice To Haves

• Prior experience in a studio management or head coach role.
• Bachelor's degree in Exercise Science, Business, or a related field.
• Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

• Coach a minimum of 15 classes per week and flex up when coach availability or studio scheduling requires.
• Deliver high-quality, high-energy Orangetheory classes in accordance with brand standards; oversee class quality, safety, exercise form, heart rate zones, and member engagement.
• Provide every first-time member with a personalized introduction before or after their first class, recommend an appropriate membership based on their goals and lifestyle, and track completion, follow-up, and conversion.
• Own studio revenue performance across new memberships, renewals, and retail; execute lead-generation, community outreach, and in-studio marketing strategies; manage sales from inquiry through signed membership.
• Provide weekly KPI reporting to the Regional Business Manager.
• Lead, manage, and develop the coaching team; create and maintain the coaching schedule in MindBody Online; conduct check-ins, class observations, and performance conversations; partner with the RFTM on evaluations, certification readiness, and development plans; and onboard and train new coaches.
• Manage coach payroll and ensure timecard accuracy.
• Recruit, onboard, and develop sales associates; hold them accountable to daily and weekly targets; oversee front-of-house culture and member experience; and review sales associate payroll, timecard accuracy, and processing.
• Build community and member engagement through recognition, milestone celebrations, challenges, events, and other touchpoints beyond class.
• Recruit potential coaches and sales associates from the member base, support interested members pursuing approved fitness certification, and maintain a pipeline of qualified candidates.
• Maintain cleanliness across the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address issues promptly and ensure every team member upholds standards.
• Report facility and repair needs promptly through the facilities ticketing system, follow up on open tickets until resolved, complete and document monthly preventative maintenance, and maintain working knowledge of studio equipment and facility systems.
• Own studio operations, including scheduling, studio readiness, class reconciliation, attendance and late-cancel management, budgets, payroll, inventory, cost controls, and compliance with brand, safety, and operational standards.

Benefits

• Competitive salary of $50,000–$60,000 per year.
• Health insurance, including major medical benefits for full-time employees.
• Dental insurance.
• Vision insurance.
• Paid time off.
• Parental leave.
• Training and development.
• 401(k).
• Employee discounts on apparel and retail.
• Company incentive programs; eligible team members are recognized when the business performs.
• Long-term and short-term disability insurance options.
• Life insurance options.
• Complimentary Orangetheory Fitness membership.
• Advancement opportunities within a growing franchise network.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed