General Manager

InCharge Energy•Richmond, VA

5d•$130,000 - $150,000

About The Position

InCharge is seeking a General Manager to lead day-to-day sales, revenue generation, and operations for a Sales & Service office. Reporting to the Head of Branch Operations, this strategic leadership role focuses on growing service and construction revenue, building a sustainable backlog, and meeting monthly and annual gross margin goals. The General Manager leads a multidisciplinary team, improves sales-to-operations workflows, and fosters a collaborative, inclusive culture while advancing growth in the designated region. The role has full branch P&L responsibility and oversees sales strategy, customer relationships, operational performance, staffing, workforce development, business growth, safety, and quality. The General Manager coordinates with internal teams and manages branch resources and general conditions.

Requirements

Bachelor’s degree in business administration, construction management, operations management, engineering, or equivalent work experience.
At least 5 years of progressive leadership experience in branch operations, construction management, electrical services, industrial services, maintenance operations, or a related industry.
Proven success managing branch performance across operational execution, financial results, customer satisfaction, safety, and workforce development.
Experience establishing, growing, or leading a branch, business unit, or market presence from startup through sustainable growth.
Experience managing P&L performance, budgeting, forecasting, financial reporting, and cost control initiatives.
Experience developing and executing strategic growth plans, including business development, customer acquisition, market expansion, and revenue growth.
Ability to lead, mentor, and develop high-performing teams across field operations, project management, sales, and administrative functions.
Strong leadership presence and ability to build organizational culture, drive accountability, and foster employee engagement in a fast-paced environment.
Excellent communication, negotiation, and conflict-resolution skills, with the ability to engage customers, vendors, employees, and executive leadership.

Responsibilities

Develop and execute sales strategies to grow revenue and margins across EV Charging, Lighting and Electrical, Battery Energy Storage (BESS), Solar, and HVAC Equipment Electrical Installations.
Own branch P&L performance, including revenue, margin, budgeting, and cost control, and ensure financial targets are met or exceeded.
Manage relationships with key customers, vendors, distributors, and partners through responsive service, escalation resolution, quarterly reviews, and continuous improvement.
Plan labor resources by aligning technician headcount with the branch project pipeline.
Monitor operational KPIs, including technician productivity and utilization, backlog health, job costing, margin, and customer satisfaction.
Lead day-to-day branch operations for office staff and technicians, including scheduling, dispatch, field service execution, and workflow efficiency.
Recruit, train, and develop technicians, supervisors, and office personnel; establish performance expectations and conduct regular evaluations.
Identify service opportunities, market segments, and revenue streams, and align branch activity with corporate strategy and industry trends.
Foster a culture of safety, accountability, and continuous improvement.
Support and grow field services, engineering, and project teams through process improvement and customer-contract quality assurance.
Collaborate with Legal, Finance, Supply Chain, and Engineering to support compliance and execution.
Manage general conditions, including inventory, materials, environmental controls, and field coordination.