General Manager

Camarillo Fitness Management Holdings LLC•Alexandria, VA

6d•$50,000 - $55,000•Onsite

About The Position

CamFit, a multi-studio Orangetheory Fitness franchisee, seeks a General Manager to lead both the fitness and sales functions of a studio. The General Manager leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and builds a positive culture for members and staff. The role reports directly to the Regional Business Manager. The General Manager maintains a personal coaching minimum of 15 classes per week, with flexibility to coach more as needed. The role owns class quality and safety, introductory member experiences and conversion, studio revenue and sales processes, coach and sales associate development, community engagement, staffing pipelines, cleanliness, facilities maintenance, and operational standards. The position is performed on-site; remote work is not available. It is a full-time role with a schedule driven by studio operating hours rather than a standard 9-to-5 schedule.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible availability, including early mornings, evenings, weekends, and holidays.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to remain standing and vocal for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
Ability to lift up to 40 pounds.

Nice To Haves

Prior experience in studio management or as a head coach.
Bachelor's degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach a minimum of 15 classes per week and flex up as needed for coach availability and studio scheduling.
Deliver high-quality, high-energy Orangetheory Fitness classes in accordance with brand standards.
Own class quality and monitor safety, exercise form, heart rate zones, and member engagement.
Provide each first-time member with a personalized introductory experience and recommend an appropriate membership based on their goals, schedule, and lifestyle.
Track introductory class completion and follow-up, and be accountable for conversion performance.
Own studio revenue performance, including new memberships, renewals, and retail.
Execute lead generation, community outreach, and in-studio marketing campaigns; manage the sales process from inquiry through membership sign-up.
Provide weekly KPI reporting to the Regional Business Manager.
Lead, manage, and develop the coaching team; build and maintain coaching schedules using MindBody Online.
Conduct coach check-ins, class observations, and performance conversations; partner with the RFTM on evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates; hold them accountable to performance targets and maintain a high-quality front-of-house member experience.
Review and process sales associate payroll and ensure timecard accuracy.
Build member community through recognition, milestone celebrations, challenges, events, and other engagement touchpoints; model the desired studio culture.
Recruit coaches and sales associates from the member base, invite promising candidates to consider working at CamFit, support members pursuing approved fitness certifications, and maintain a pipeline of qualified candidates.
Maintain high cleanliness standards across all studio areas and address cleanliness issues immediately; ensure team members uphold standards on every shift.
Submit facilities and repair needs through the facilities ticketing system, follow up on open tickets until resolved, and execute and document monthly preventative maintenance.
Maintain knowledge of studio equipment and facility systems to identify issues before they cause outages.
Own studio operations, including scheduling and studio readiness; manage class reconciliation, attendance, and late cancellations.
Manage studio budgets, including payroll, inventory, and cost controls, and ensure compliance with brand, safety, and operational standards.

Benefits

Competitive base compensation.
Company incentive programs; eligible team members are recognized when the business performs.
Major medical benefits for full-time employees.
Dental benefits for full-time employees.
Vision benefits for full-time employees.
Long-term and short-term disability insurance options.
Life insurance options.
Complimentary Orangetheory Fitness membership.
Employee discounts on apparel, merchandise, and retail.
A clear path to advancement within a growing franchise network.