General Manager

24 Hour Fitness USA • Oakland, CA

3d

About The Position

As a General Manager at 24 Hour Fitness, you lead the club in delivering the company’s mission, vision, and values while driving membership growth, revenue generation, and operational excellence. You lead a high-performing team to provide an exceptional member experience and achieve sales goals, with a strong focus on membership sales, fitness revenue, and overall club performance. You cultivate an accountable, results-oriented culture, a motivated team, and a welcoming club environment.

The role oversees club sales and revenue strategies, team recruitment and development, member relationships and retention, daily operations, budgets, safety, and community outreach. The schedule is consistently either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% is required for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team member initiatives, with a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization, such as NASM or ISSA, required within 90 days of hire. The company provides access to a certification program at no cost. A qualifying and approved degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement instead.

Nice To Haves

• Bachelor’s degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support the team by setting clear objectives, delegating responsibilities, leveraging strengths, and fostering excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports members’ fitness goals.
• Oversee daily club operations, including facility maintenance, equipment upkeep, and cleanliness.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Represent the gym at local events and implement community outreach initiatives to attract new members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.

Benefits

• Paid time off
• Medical and dental coverage
• 401(k) with match for qualifying positions
• Free gym membership
• Discounts on products and personal training
• Employee Resource Groups and opportunities to participate in community events in person and virtually

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed