General Manager

Lazy River Products LLC•Tewksbury, MA

20d•$70,000 - $85,000•Onsite

About The Position

The General Manager (GM) oversees the daily operations of Lazy River Products’ retail dispensary in Tewksbury, ensuring compliance with Massachusetts regulations and company standards. The GM supervises retail employee groups and works collaboratively with the Assistant General Manager, Security Manager, Inventory Manager, and Dispensary Team Leads. The role is accountable for sales performance, inventory control, customer satisfaction, operational efficiency, employee development, and retention. The GM reports directly to the Chief Operations Officer. The GM leads the dispensary’s business and strategic planning, financial and cash-handling processes, reporting, recordkeeping, and standard operating procedure updates. The position also oversees customer service and quality control, personnel management and training, inventory operations, and marketing promotions. The GM coordinates with other business units, including cultivation, marketing, finance, procurement, wholesale, and product manufacturing. This is a full-time, salaried, exempt, fully onsite position in a retail store environment in Tewksbury, Massachusetts. The schedule is to be determined, and the GM must be available for days, nights, weekends, and federal holidays other than Thanksgiving and Christmas Day. The annual salary is $70,000–$85,000.

Requirements

At least 5 years of proven retail or hospitality management experience.
High school diploma or GED.
Must be at least 21 years old and comply with legal and company requirements for working in the cannabis industry.
Ability to work days, nights, weekends, and holidays other than Thanksgiving Day and Christmas Day.
Must be able to work on feet for the duration of a shift and avoid excessive workstation departures outside regular breaks.
Ability to perform work activities for up to 8 hours a day, including repetitive motions and use of hands.
Ability to walk or stand for extended periods and to stoop, bend, or crouch.
Ability to lift, carry, and balance up to 50 pounds.
Reliable transportation.
Must complete a background check, including a CORI check, as a condition of employment; it is initiated after an offer and signed authorization and releases.

Nice To Haves

Previous cannabis industry experience, including familiarity with Dutchie and METRC, is strongly preferred.
Retail inventory management experience is a plus.
A college degree is preferred but not required.
Multilingual abilities to assist a diverse customer base are a plus.

Responsibilities

Oversee all aspects of daily retail dispensary operations and ensure compliance with Massachusetts regulations and Lazy River Products standards.
Maintain and exceed sales goals, monitor performance, and participate in weekly organizational meetings with the executive team.
Coordinate with cultivation, marketing, finance, procurement, wholesale, and product manufacturing on internal product delivery and product development informed by customer feedback.
Oversee daily deposits, cash reconciliation logs, cash-handling procedures, banking records, and daily and monthly financial reconciliations.
Provide regular financial, sales, and inventory reports to the Chief Operations Officer, and report monetary discrepancies or variances to Finance and the COO.
Participate in updating standard operating procedures and maintain accurate records of customer activity, sales, deliveries, and returns.
Maintain the inventory control system and conduct daily counts of cannabis and cannabis-based products.
Provide superior service to vendors and guests; respond to customer complaints, requests, concerns, and suggestions and resolve issues as needed.
Oversee product returns and coordinate with the Inventory Manager to maintain product quality and integrity; document quality-control issues in the company tracking platform.
Work with department managers to resolve product quality and customer dissatisfaction issues.
Manage customer technical issues with the AIQ Loyalty Program and ensure customer accounts are set up accurately and accrue points correctly.
Maintain high customer-service standards and reviews, and oversee customer-service representatives’ upselling efforts and sales performance.
Work with Human Resources to establish and maintain training programs for retail roles.
Manage personnel timekeeping, scheduling, performance reviews, disciplinary and corrective actions, and other company HR policies and procedures.
Hold recurring leadership meetings, ensure daily shift meetings occur, and support clear communication and supervision across retail personnel.
Mentor and support dispensary staff and ensure a compliant, productive, and clean environment; keep staff informed about products, services, policies, procedures, industry news, and regulatory updates.
Manage the leadership team, including the Assistant General Manager and Dispensary Team Leads, and ensure adequate shift supervision and leadership coverage.
Interview, hire, and onboard personnel to meet operational needs.
Collaborate with the Security Manager to uphold safety and security protocols, respond to incidents, and conduct staff training for potential scenarios.
Assist the Security Manager with finding coverage for Security Personnel PTO requests as required.
Work with the Inventory Manager and Procurement Manager on inventory ordering and receiving in compliance with cannabis regulations.
Communicate daily with the Inventory Manager regarding traceable inventory classification, storage, and reconciliation with METRC and point-of-sale systems.
Participate in determining promotional offers and ensure FIFO processes maintain product freshness and quality.
Provide sales data on promotions to inform future promotional decisions.
Manage the Dutchie eCommerce platform, update the Specials Menu Page, and notify staff and customers about new product drops.
Oversee product drops and ensure staff can inform customers about new releases.
Perform additional duties as assigned.