General Manager

VASA FITNESS•Tulsa, OK

5d•$64,000 - $75,000•Onsite

About The Position

The General Manager leads the entire club business, including club operations, business performance, and team development. The role oversees up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience. The General Manager sets the standard for sales execution through coaching and a consistent presence on the floor, guiding teams to convert membership conversations and grow personal training and service upgrades. The role combines business strategy, sales leadership, and operational excellence to build a high-performing club where members can achieve their goals and employees can develop their careers. This role is for a new club opening. Training begins in December and takes place at an established club in another market, after which the General Manager will bring that experience back to launch the new location. Total annual compensation is stated as $64,000–$75,000, with additional bonus potential. Compensation details specify a $64,000–$75,000 base salary, commission eligibility, $1,000 monthly bonus eligibility based on club performance, and up to an additional $200 monthly kicker for exceeding key performance targets.

Requirements

At least 4 years of leadership experience in fitness, retail, hospitality, or a multi-department service environment.
Proven ability to drive revenue, manage labor, and lead overall business performance.
Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades.
Strong leadership presence and a track record of developing leaders and building engaged teams.
Strong communication, problem-solving, and organizational skills.
Ability to inspire accountability and build a positive, high-energy culture.
Proficiency with Microsoft Office Suite.
Belief in VASA's mission to help people get healthy, feel strong, and be their best.

Nice To Haves

Bachelor's degree in Business, Management, or a related field.

Responsibilities

Lead club operations and own overall business performance and team development.
Oversee up to 70 employees, including six department leaders.
Coach teams in sales execution and membership enrollment, personal training growth, and service upgrades.
Drive revenue, manage labor, and achieve business performance goals.
Develop department leaders and future leaders, and build an engaged team and internal leadership bench.
Hold department leaders accountable for sales goals and conversion metrics across revenue streams.
Achieve monthly membership, personal training, and STUDIO revenue targets while managing labor and operational costs.
Maintain a clean, safe, and well-run facility.
Build a culture of accountability, energy, growth, and alignment with VASA's core values.
Complete training at an established club in another market and bring that experience to the new location launch.

Benefits

Two complimentary gym memberships for employees, one for the employee and one to share.
Discounted personal training sessions.
Eligibility to participate in 401(k) options.
Employee Assistance Program, including therapy, financial advising, and legal advice.
Flexible Vacation Plan for salaried employees.
Paid holidays for salaried employees.
Paid parental leave for salaried employees.
Health benefits for salaried employees.
Dental benefits for salaried employees.
Vision benefits for salaried employees.
Career growth opportunities within a rapidly expanding company.