General Manager

Orangetheory - Franchise #0324•Upper Allen Township, PA

6d•$55,000 - $60,000•Onsite

About The Position

The General Manager at CamFit oversees both fitness and sales functions at an Orangetheory Fitness studio. The role leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and builds a positive culture for members and staff. The General Manager reports directly to the Regional Business Manager and maintains a personal coaching minimum of 15 classes per week, with flexibility to coach more as needed. The position is performed on-site and is full-time, with a flexible schedule driven by studio operating hours rather than a standard 9-to-5 schedule. Availability is required for early mornings, evenings, weekends, and holidays. Remote work is not available.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible availability, including early mornings, evenings, weekends, and holidays.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to stand and speak for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate the use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
Ability to lift up to 40 lbs.

Nice To Haves

Prior experience in a studio management or head coach role.
Bachelor's degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach at least 15 classes per week, with additional classes as required by coach availability and studio scheduling needs.
Deliver high-quality, high-energy Orangetheory Fitness classes in alignment with brand standards.
Own the quality of classes and monitor safety, exercise form, heart rate zones, and member engagement.
Provide each first-time member with a personalized introductory experience before or after their first class.
Recommend memberships based on prospective members' goals, schedules, and lifestyles, and invite them to join.
Track intro class completion and follow-up, and take accountability for conversion performance.
Own studio revenue performance, including new memberships, renewals, and retail.
Execute lead-generation strategies, community outreach, and in-studio marketing campaigns.
Manage the sales process from initial inquiry through signed membership.
Provide weekly KPI reporting to the Regional Business Manager.
Lead, manage, and develop the coaching team.
Build and maintain the coaching schedule using MindBody Online.
Conduct coach check-ins, class observations, and performance conversations.
Partner with the RFTM on formal evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches.
Manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates, and hold them accountable to performance targets.
Manage front-of-house culture and maintain a consistent, high-quality member experience.
Review and process sales associate payroll and ensure timecard accuracy.
Build studio community through member recognition, milestone celebrations, challenges, events, and other engagement touchpoints.
Model the desired studio energy and culture.
Recruit coaches and sales associates from the member base, personally approach high-potential candidates, and support members pursuing approved fitness certifications.
Maintain an ongoing pipeline of qualified candidates and ensure the studio is fully and excellently staffed.
Maintain cleanliness across the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address issues immediately and ensure all team members uphold standards.
Submit repair and maintenance needs through the facilities ticketing system, follow up on open tickets, and remain accountable for their resolution.
Execute and document monthly preventative maintenance standards and maintain working knowledge of studio equipment and facility systems.
Own studio operations, including scheduling and studio readiness.
Manage class reconciliation, including attendance and late cancels.
Manage studio budgets, including payroll, inventory, and cost controls.
Ensure compliance with brand, safety, and operational standards.