General Manager

Vireo Health • Frederick, MD

20d • $75,000 - $85,000

About The Position

Vireo is seeking an energetic and experienced Retail General Manager to join the Green Goods team. The General Manager manages local dispensary Patient Care Coordinators, communicates with patients, handles customer service issues, assists the dispensary manager, and maintains efficient daily dispensary operations. The role calls for leadership, problem-solving, and strong relationships with team members and customers, and reports directly to the Head of Market.

The General Manager oversees retail operations across sales, customer service, and inventory management; ensures compliance with state and local cannabis regulations; and uses sales strategies, marketing tactics, data, and quality metrics to improve revenue, customer retention, operational efficiency, and customer satisfaction. The role also manages costs and inventory, works with supply-chain stakeholders, addresses HR concerns, and supports employee training and development.

The position may require working up to 55 hours per week, including weekends and nights, to manage store operations.

Requirements

• College degree.
• At least 3 years of direct employee management experience.
• At least 2 years of leadership experience in a retail or customer service environment.
• Outstanding customer service skills.
• Ability to communicate effectively with team members, patients, and health care providers.
• Passion for medical cannabis and willingness to become knowledgeable about it.
• Ability to maintain and safeguard entrusted confidential information.
• Ability to understand, support, and implement community and organizational policies and procedures, as well as government regulations.
• Proficiency with Microsoft Office.
• Excellent verbal and written communication skills.
• Ability to work both in a team environment and independently.
• Ability to handle multiple tasks simultaneously.
• Ability to work in a fast-paced environment.
• Adaptability to changes in the work environment.
• Availability to work up to 55 hours per week, including weekends and nights.

Responsibilities

• Manage a cross-functional retail operations team covering sales, customer service, and inventory management.
• Ensure compliance with state and local cannabis regulations.
• Develop and implement sales strategies to exceed sales targets, increase revenue, and improve customer retention and loyalty.
• Maintain optimal inventory levels and manage replenishment to ensure product availability.
• Monitor labor and material costs to maximize profitability.
• Interface with internal and external stakeholders within the cannabis supply chain.
• Develop and maintain site quality metrics to improve operational efficiency and customer satisfaction.
• Use data analysis and reporting tools to assess performance and inform decisions.
• Develop marketing tactics to increase sales.
• Address HR concerns, foster a positive work environment, and ensure employees are trained on cannabis regulations and products.
• Manage, support, and develop the team to improve performance and help employees grow in their roles.
• Communicate with patients, handle customer service issues, assist the dispensary manager, and maintain efficient daily dispensary workflows.

Benefits

• Medical, dental, and vision benefits.
• HSA/FSA Dependent Care.
• Life insurance.
• 401(k) program with a 3% employer match after six months of employment.
• 11 days of accrued PTO in the first year, plus two wellness days and volunteer hours.
• Performance-based bonus incentive opportunities.
• Employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager