General Manager

Camarillo Fitness Management Holdings LLC•Falls Church, VA

4d•$60,000 - $65,000•Onsite

About The Position

The General Manager leads both the fitness and sales functions of an Orangetheory Fitness studio. The role manages the coaching team, sales performance, studio operations, membership growth, and studio culture, and reports directly to the Regional Business Manager. The General Manager maintains a personal coaching minimum of 15 classes per week, with the possibility of additional classes based on coach availability and studio scheduling needs. Duties are performed on-site; remote work is not available. This is a full-time role with a flexible schedule driven by studio operating hours, rather than a standard 9-to-5 schedule. CamFit describes itself as a people-first, multi-studio Orangetheory Fitness franchisee focused on delivering science-backed, heart rate-based interval training and a high-quality member experience. The General Manager is responsible for maintaining brand, safety, operational, and cleanliness standards; developing staff; growing revenue and membership; and building a studio community that supports member engagement and loyalty.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible availability, including early mornings, evenings, weekends, and holidays.
Ability to perform all duties on-site; remote work is not available.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to remain standing and vocal for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
Ability to lift up to 40 pounds.

Nice To Haves

Prior experience in a studio management or head coach role.
Bachelor’s degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach at least 15 classes per week and flex up when required by coach availability or studio scheduling needs.
Deliver high-quality, high-energy Orangetheory Fitness classes in alignment with brand standards.
Own the quality of all classes delivered in the studio and monitor safety, exercise form, heart rate zones, and member engagement.
Provide each first-time member with a personalized introductory experience before or after their first class.
Recommend a membership based on prospective members’ goals, schedules, and lifestyles, and clearly invite them to join.
Track introductory class completion and follow-up, and manage conversion as a performance metric.
Own studio revenue performance, including new memberships, renewals, and retail.
Execute lead-generation strategies, community outreach, and in-studio marketing campaigns; manage the sales process from inquiry through signed membership.
Provide weekly KPI reporting to the Regional Business Manager.
Lead, manage, and develop the coaching team; build and maintain the coaching schedule using MindBody Online.
Conduct coach check-ins, class observations, and performance conversations; partner with the RFTM on formal evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches, and manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates; hold them accountable to daily and weekly performance targets.
Manage front-of-house culture and provide a consistent, high-quality member experience.
Review and process sales associate payroll and ensure timecard accuracy.
Build a studio community through member recognition, milestone celebrations, challenges, events, and other engagement touchpoints.
Model the desired studio energy and culture.
Recruit coaches and sales associates from the member base, invite high-potential members to consider working at CamFit, and support interested members in pursuing an approved fitness certification.
Maintain an ongoing pipeline of qualified candidates and ensure the studio is fully and excellently staffed.
Maintain cleanliness across the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address cleanliness issues immediately and ensure team members uphold standards on every shift.
Submit repair and maintenance needs promptly through the company facilities ticketing system and follow up on open tickets until they are resolved.
Execute and document monthly preventative maintenance standards on schedule, and maintain working knowledge of equipment and facility systems to identify issues.
Own studio operations, including scheduling and overall studio readiness.
Manage class reconciliation, including attendance and late cancels.
Manage studio budgets, including payroll, inventory, and cost controls.
Ensure compliance with brand, safety, and operational standards.

Benefits

Competitive base compensation.
Company incentive programs; eligible team members are recognized when the business performs.
Major medical benefits for full-time employees.
Dental benefits for full-time employees.
Vision benefits for full-time employees.
Long-term and short-term disability insurance options.
Life insurance options.
Complimentary Orangetheory Fitness membership.
Employee discounts on apparel, merchandise, and retail.
Path to advancement within a growing franchise network.