General Manager

24 Hour Fitness USA • El Cerrito, CA

3d

About The Position

The General Manager at 24 Hour Fitness leads the club in fulfilling its mission, vision, and values while driving membership growth, revenue generation, and operational excellence. The role leads a high-performing team to deliver an exceptional member experience and achieve sales goals, with particular focus on membership sales, fitness revenue, and overall club performance. The General Manager builds a results-oriented culture based on accountability and success, fosters a motivated team and welcoming club environment, and works to consistently exceed business targets.

The position oversees daily club operations, including facility maintenance, equipment upkeep, and cleanliness; manages budgets, expenses, and profitability; and ensures compliance with company policies and applicable safety and industry regulations. The General Manager develops member engagement and retention efforts, builds relationships with the local community, and represents the gym at events and through outreach initiatives. The role follows a consistent schedule of 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs, and may require travel up to 10% for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team-member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and must be maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization, such as NASM or ISSA, required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.
• Ability to perform the described physical and environmental demands, including prolonged standing and walking; bending, stooping, climbing, reaching, and lifting or moving up to 25 pounds regularly and up to 50 pounds occasionally, with or without assistance.

Nice To Haves

• Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Provide ongoing support, coaching, and leadership; set clear objectives, delegate responsibilities, leverage team strengths, and foster excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports member engagement and fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
• Manage budgets, control expenses, and maximize profitability in accordance with company policies and procedures.
• Implement safety protocols and procedures to protect members and staff and comply with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract members.
• Develop and execute member-retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.
• Travel up to 10% of the time to attend training sessions and meetings.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups that facilitate connections with team members and participation in community events, in person and virtually.
• Access to company-provided CPR/AED training at no cost.
• Access to a company-provided Personal Training certification program at no cost.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed