General Manager

Spartan Fitness•Boston, MA
•$45,000 - $60,000

About The Position

The General Manager oversees all aspects of studio operations, sales performance, and team leadership to support member satisfaction and business success. The role drives revenue growth through sales strategies, community engagement, and staff development, and maintains a clean, organized, and motivating studio environment while upholding company standards, policies, and values. The General Manager manages day-to-day staff operations, including scheduling, coaching, and performance oversight. They lead membership sales and retention, manage billing and inventory, monitor business metrics using studio management software, address customer concerns, and support marketing and community outreach. The position also includes assisting with cleaning and maintenance tasks and performing other related duties as assigned. The role requires a high school diploma or equivalent and at least two years of sales and customer service experience. Associate’s or Bachelor’s degree and prior team leadership or business operations experience are preferred. General Managers are eligible for monthly and quarterly bonuses and earn 10% commission on upfront personal sales for memberships, private training, and retail.

Requirements

  • High school diploma or equivalent.
  • At least 2 years of sales and customer service experience.
  • Ability to meet and exceed sales goals while effectively managing a team.
  • Strong leadership, coaching, and staff accountability skills.
  • Excellent communication and interpersonal skills in person, by phone, and through digital channels.
  • Strong organization, attention to detail, accuracy, and follow-through.
  • Ability to prioritize tasks and meet deadlines in a fast-paced, changing environment.
  • Professional, punctual, dependable, and able to demonstrate integrity and discretion.
  • Problem-solving ability and sound business judgment.
  • Passion for health, wellness, and fitness.
  • Proficiency in Microsoft Office Suite, Google Workspace, social media platforms, and studio management software such as ClubReady.
  • Ability to perform essential job functions with or without reasonable accommodations.
  • Ability to stand and/or walk for extended periods.
  • Ability to lift and move up to 25 pounds occasionally.
  • Ability to work flexible hours, including evenings, weekends, and special events as needed.

Nice To Haves

  • Associate’s or Bachelor’s degree.
  • Sales and customer service experience in the fitness, wellness, or retail industries.
  • Prior leadership experience managing teams and overseeing business operations.
  • Proven track record managing multiple revenue streams, including memberships, retail, private training, and teacher training.

Responsibilities

  • Manage daily staff operations, including scheduling and shift coordination.
  • Lead, motivate, coach, and develop staff to achieve sales, service, and performance goals.
  • Foster accountability, mutual respect, collaboration, and a supportive team environment.
  • Communicate company policies, procedures, and performance expectations to staff.
  • Monitor staff performance and customer service to ensure operational standards are met.
  • Implement and manage the sales process, schedule prospects into demo classes, and convert leads into members.
  • Drive membership sales and retention through customer service and member engagement.
  • Manage staff scheduling to maintain adequate coverage and efficient studio operations.
  • Coordinate with vendors, track inventory, and maintain sufficient retail and product stock.
  • Use ClubReady or comparable studio software to track and analyze revenue, attendance, and member engagement.
  • Address and resolve customer service concerns using independent judgment.
  • Follow up with prospective members to support conversion and retention.
  • Manage billing processes, including collection of outstanding dues.
  • Maintain studio cleanliness, organization, and professional presentation.
  • Enforce company policies and operational procedures.
  • Maintain adequate administrative supplies, promotional materials, and studio literature.
  • Plan, schedule, and participate in networking and community events to increase brand awareness and generate leads.
  • Manage and track marketing campaigns and promotions to support membership growth.
  • Assist with cleaning and maintenance to maintain a safe, welcoming environment.
  • Perform other related duties as assigned by management.

Benefits

  • 401(k) program with up to a 5% match.
  • Medical benefits.
  • Dental benefits.
  • Vision benefits.
  • Short- and long-term disability coverage.
  • Other ancillary products.
  • Free Pilates classes.
  • Employee discounts.
  • Monthly and quarterly bonus program.
  • 10% commission on upfront personal sales for memberships, private training, and retail.
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