General Manager

Camarillo Fitness Management Holdings LLC•Greenville, SC
•$55,000 - $63,000•Onsite

About The Position

CamFit is a multi-studio Orangetheory Fitness franchisee focused on delivering science-backed, heart rate-based interval training and a world-class fitness experience. The General Manager leads both the fitness and sales functions of a studio, including coaching, sales performance, studio operations, membership growth, and team and member culture. The role reports directly to the Regional Business Manager and requires on-site work; remote work is not available. The General Manager coaches at least 15 classes per week, with the possibility of additional classes based on staffing and scheduling needs. They lead and develop coaches and sales associates, oversee the member intro and conversion process, manage revenue and operating budgets, and maintain studio standards for safety, cleanliness, facilities, and brand compliance. The role is full-time and requires flexible availability around studio operating hours, including early mornings, evenings, weekends, and holidays. This is not a standard 9-to-5 schedule.

Requirements

  • Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
  • Current CPR/AED certification.
  • OTF Coach certification or ability to obtain it.
  • 2–3 years of coaching experience.
  • Demonstrated ability to manage operations and lead a team.
  • Strong sales acumen and comfort managing revenue performance.
  • Flexible schedule availability, including early mornings, evenings, weekends, and holidays.
  • Ability to actively demonstrate and perform all exercises throughout each class.
  • Ability to remain standing and vocal for the duration of a 60-minute workout.
  • Ability to lift, move, and demonstrate use of studio equipment, and to lift up to 40 lbs.

Nice To Haves

  • Prior experience in a studio management or head coach role.
  • Bachelor’s degree in Exercise Science, Business, or a related field.
  • Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

  • Coach a minimum of 15 classes per week and flex up when coach availability or studio scheduling needs require it.
  • Deliver high-quality, high-energy Orangetheory Fitness classes that meet brand standards; oversee the quality, safety, form, heart rate zones, and member engagement of all classes.
  • Ensure every first-time member receives a personalized intro experience and provide membership recommendations based on their goals, schedule, and lifestyle.
  • Track intro completion and follow-up, and manage membership conversion as a performance metric.
  • Own studio revenue performance across new memberships, renewals, and retail; manage sales from inquiry through signed membership.
  • Execute lead generation, community outreach, and in-studio marketing campaigns, and provide weekly KPI reports to the Regional Business Manager.
  • Lead, manage, and develop the coaching team; maintain the coaching schedule using MindBody Online; conduct check-ins, class observations, and performance conversations.
  • Partner with the RFTM on formal coach evaluations, certification readiness, and development plans; lead onboarding and training for new coaches.
  • Manage coach payroll and ensure timecards are accurate.
  • Recruit, onboard, and develop sales associates; hold them accountable to performance targets and maintain a high-quality front-of-house member experience.
  • Review and process sales associate payroll and ensure timecards are accurate.
  • Build community and member engagement through recognition, milestone celebrations, challenges, and events.
  • Recruit coaches and sales associates from the member base, invite promising members to consider roles, support pursuit of approved fitness certifications, and maintain a pipeline of qualified candidates.
  • Maintain high cleanliness standards throughout the studio, address issues promptly, and ensure all team members uphold standards.
  • Submit facilities and repair needs through the company ticketing system, follow up on open tickets, complete and document monthly preventative maintenance, and identify equipment or facility issues.
  • Own studio scheduling and readiness; reconcile class attendance and late cancels; manage budgets, payroll, inventory, and cost controls; and ensure compliance with brand, safety, and operational standards.

Benefits

  • Competitive base compensation.
  • Company incentive programs; eligible team members are recognized when the business performs.
  • Major medical benefits for full-time employees.
  • Dental benefits for full-time employees.
  • Vision benefits for full-time employees.
  • Long-term and short-term disability insurance options.
  • Life insurance options.
  • Complimentary Orangetheory Fitness membership.
  • Employee discounts on apparel, merchandise, and retail.
  • A path to advancement within a growing franchise network.
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