General Manager of Brand Strategy & Design

Georgia Ports Authority • Savannah, GA

10d

About The Position

The General Manager of Brand Strategy & Design manages branding, advertising, website management, event sponsorships, conferences, and community functions under the direction of the Chief Communications Officer. The role promotes the Georgia Ports Authority’s values of Safety, Integrity, Respect, Community, Creativity, and Opportunity, and supports a safe work environment by participating in safety initiatives and reporting unsafe conditions and behaviors.

The position leads GPA’s brand strategy, governance, standards, and adoption of approved brand assets. It directs the strategy, governance, and performance of digital platforms, including website content, search engine optimization, analytics, accessibility, and stakeholder engagement. It also oversees AI-enabled resources and customer-facing digital services, ensuring ADA compliance.

The role provides strategic leadership for advertising, sponsorships, and media partnerships, including negotiations, budgets, performance measurement, and return-on-investment analysis. It leads planning and execution for trade conferences, sponsorships, and industry events. The position performs other duties as assigned and complies with all policies and standards.

Requirements

• Managerial experience in branding, website management, advertising, graphic design, and negotiations.
• 7–9 years of experience.
• Industry experience in port business and operations.
• Bachelor’s degree in Communications or a related field.
• TWIC (Transportation Worker Identification Credential) required upon hire.
• Valid state driver’s license required upon hire.

Responsibilities

• Lead planning and execution of GPA’s brand strategy, governance, and compliance across communications and stakeholder touchpoints.
• Establish and maintain brand standards, guidelines, training, and adoption of approved assets.
• Lead the strategic direction, governance, and performance of GPA’s digital platforms, including website content strategy, search engine optimization, Google Analytics reporting, digital accessibility, and stakeholder engagement.
• Direct the strategy, maintenance, and continuous improvement of AI-enabled resources and customer-facing digital services, including Marine Terminal Operator schedules, Colonels Island Common Area User Area information, and other operational support tools; ensure ADA compliance.
• Provide strategic leadership for advertising, sponsorship, and media partnership initiatives, including analysis, negotiation, budget oversight, performance measurement, and ROI analysis.
• Increase brand visibility across local, regional, national, and industry audiences while optimizing advertising spend.
• Lead planning and execution of trade conferences, sponsorships, and industry events, including the Georgia International Trade Conference, Savannah and Brunswick State of the Port, and TransPacific Maritime Conference.
• Promote a safe work environment by participating in safety initiatives and reporting unsafe conditions and behaviors.
• Perform other duties as assigned and comply with all policies and standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager