Funeral Home and Cemetery General Manager
About The Position
The Funeral Home and Cemetery General Manager provides guidance and direction to location leadership to effectively and profitably manage business operations, finances, marketing, customer growth, and people resources. The role supports short-term planning and achievement of annual sales revenue, production targets, and Profit & Loss goals. It fosters ownership and staff pride, disciplined cost management, and profitable case-volume growth. The General Manager oversees location management across multiple locations and multiple lines of business within the funeral home industry. The position works with market leadership on business priorities, plans, budgets, and financial goals; guides marketing and customer initiatives; and ensures operational practices comply with applicable regulations and company policies. It collaborates with market and corporate colleagues on operational improvements, communications, and change management. The role also develops and manages staff, including hiring, training, performance feedback, compensation recommendations, discipline, and termination processes.
Requirements
- High school diploma or equivalent.
- Applicable state Funeral Director licensure.
- At least 11 years of industry experience with progressively increased customer-facing responsibilities.
- At least 6 years of experience managing people and effectively managing budgets and expense control.
- Knowledge of industry competitive pricing, demographic patterns, and market competition.
- Financial and business acumen.
- Professional interpersonal skills, cultural sensitivity, and tact when interacting across cultures and language barriers.
- Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
- Ability to work beyond standard hours as needed.
- Ability to travel up to 75%.
Nice To Haves
- Technical schooling diploma in Funeral Services or Mortuary Science.
- Bachelor’s degree in Mortuary Science where required by state law.
- Strongly preferred: pursuing an associate’s degree in Finance, Marketing, Business, or a related discipline.
Responsibilities
- Guide location leadership on business goals, operational priorities, and short- and long-term planning.
- Advise on and approve annual business plans, budgets, and financial, production, and revenue goals; monitor and achieve annual financial goals within the area of responsibility.
- Explain financial outcomes and how daily activities affect them to location leadership to support sustainable decisions.
- Approve expenditures and invoices.
- Guide marketing, advertising, community, and customer activities; use corporate and market resources to increase brand and product awareness, sales, and market share.
- Develop and implement plans to improve customer satisfaction and online community reviews.
- Resolve complex problems by guiding location leadership and promoting accountability.
- Ensure operating practices comply with federal and state regulations and company policies, and that safety, quality-control, and compliance standards are met.
- Collaborate with colleagues and market leadership to remove operational barriers and advance business and operational improvements.
- Work with market leadership and corporate departments on product, process, and technology needs and improvements.
- Develop and implement communications for key initiatives and change management; oversee implementation and guide the organization through change.
- Communicate long-term strategy and annual goals to location leadership and assist with cascading and messaging to staff.
- Build a strong, trusting, empowered, and reliable team.
- Understand team members’ career aspirations and provide assignments to develop skills or close gaps.
- Address issues constructively and provide appropriate, tangible feedback.
- Develop frontline supervisors’ proactive and collaborative management style to increase employee engagement and minimize turnover.
- Monitor staff training and licensing requirements and ensure retraining or renewal before expiration.
- Screen candidates and hire or promote effective staff.
- Establish pay and recommend pay increases, special pays, and career advancements.
- Discipline staff as necessary and write development plans to address behavior or skill gaps.
- Collaborate with Human Resources on discipline, development, and termination processes.
- Recommend and discuss terminations with Market Leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
