FSW Sales Representative

Shamrock Foods•Phoenix, AZ

About The Position

The FSW Sales Representative grows Shamrock Foodservice Warehouse (FSW) business by bringing new foodservice customers into stores, helping existing customers get more value from FSW, and identifying established customers who may benefit from Shamrock Foods Broadline services. The role builds relationships with independent restaurants and other foodservice businesses, connects customers with relevant products and services, and partners with FSW and Broadline teams to support customer growth. The position involves prospecting and maintaining customer relationships, tracking sales activity and follow-ups, supporting customer use of FSW’s assortment and programs, and coordinating introductions to Broadline representatives when appropriate. The representative works with store leaders and associates to support consistent customer service, shares market insights with internal teams, and travels to customer locations and FSW stores as needed. Ongoing training is provided to develop foodservice, product, sales, and customer relationship skills.

Requirements

High school diploma or GED required.
Current driver’s license and ability to travel throughout the assigned market.
Strong communication, listening, organization, and relationship-building skills.
Demonstrated problem-solving skills and ability to follow through on customer needs.
Comfort using technology to document customer interactions, manage follow-ups, and review customer or sales information.
Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
Flexibility and willingness to work hours that may include evenings, weekends, or holidays based on customer and business needs.
Regularly lift and/or move up to 40 pounds and frequently lift and/or move up to 60 pounds.

Nice To Haves

Associate or bachelor’s degree preferred.
Two or more years of experience in foodservice, restaurant operations, culinary work, customer service, sales, or a related field preferred.
Experience prospecting, developing customer relationships, or growing a customer base preferred.
Knowledge of foodservice operations, products, and local industry trends preferred.

Responsibilities

Identify and prospect new foodservice customers in the assigned market, introduce them to FSW, and help them begin shopping.
Build and maintain a pipeline of prospective customers, track sales activity, and follow up in person, by phone, and by email.
Develop relationships with new and existing customers to understand their businesses, purchasing needs, and growth opportunities.
Help existing FSW customers grow their purchases and make fuller use of the store’s assortment, services, and programs.
Identify high-potential customers who may be better served by Shamrock Foods’ Broadline business; coordinate introductions and support a smooth handoff to the appropriate Broadline representative.
Partner with FSW store leaders and associates to ensure customers receive helpful, timely service and a consistent experience.
Coordinate product information, samples, demonstrations, and introductions to relevant Shamrock resources.
Stay informed about local foodservice markets, customer needs, competitors, and industry trends, and share useful insights with FSW and Broadline teams.
Use available customer and sales information to prioritize outreach, understand customer opportunities, and track progress.
Travel to customer locations and FSW stores as required.
Participate in ongoing training to develop foodservice, product, sales, and customer relationship skills.
Perform other duties as assigned.