Front Desk Manager

Crunch Fitness - CR Holdings•Tampa, FL

About The Position

The Front Desk Operations Manager is responsible for the day-to-day member and team experience within a Crunch Fitness club. The role sets a welcoming, positive tone for members and staff while ensuring smooth daily operations and supporting the General Manager in reaching membership goals. The manager contributes to membership sales, retention, and satisfaction through new-member onboarding, staff training, performance coaching, and operational oversight. This is a leadership role focused on motivating the team, improving business results, and building member engagement. The position also oversees billing updates, inventory, reporting accuracy, and cleaning systems. Previous leadership or operations experience in fitness, sales, or hospitality is preferred. CR Fitness is a rapidly expanding Crunch Fitness franchisee operating in Florida, Georgia, North Carolina, Tennessee, Texas, and Arizona. It describes itself as an equal opportunity employer.

Requirements

Outgoing, positive personality with strong leadership presence.
Sales-minded, customer-service driven, and results-oriented.
Strong communication skills and ability to coach and motivate teams.
Organized, with strong attention to detail for billing, reporting, inventory, and cleaning systems.
Growth-minded and able to support the General Manager in achieving membership unit targets.

Nice To Haves

Previous leadership or operations experience in fitness, sales, or hospitality.

Responsibilities

Create a positive, welcoming environment and deliver an exceptional first impression for members and staff.
Lead member integration and sales performance, including kickoff sessions, increasing booking and participation percentages, and supporting ACH setup and account management.
Support member retention through cancel-save processes, follow-up calls with cancelled members, and strategies to reduce cancellations month over month.
Coach and assist staff with sales techniques to improve conversions, ACH enrollment, referrals, and duplication.
Organize and execute member engagement events, including monthly appreciation parties, social media initiatives, and community-building activities.
Manage cooler and drink inventory, member billing updates, and reporting accuracy.
Conduct weekly leadership meetings with club leaders (GM, AGM, PTM, GFM) to review performance, address challenges, and drive accountability.
Oversee implementation and follow-up of cleaning systems and protocols.
Review daily and monthly performance reports, identify improvement opportunities, and provide training and development solutions.
Support the General Manager in achieving membership unit and revenue targets.