Freedom Integrated Marketing Vice President
About The Position
The Freedom Integrated Marketing Vice President develops and executes customer-centered marketing strategies to engage and retain cardmembers and grow the Freedom portfolio. The role sets holistic brand strategy for key products, including positioning, audience, brand architecture, and long-range priorities, using quantitative and qualitative insights to guide the work. It translates product and customer priorities into cohesive, measurable plans and partners with creative agencies and internal teams to deliver compliant, effective campaigns across channels. The position also manages campaign and channel roadmaps, establishes a test-and-learn agenda, monitors customer and business performance, and recommends ways to optimize marketing and customer experiences. The Vice President manages complex initiatives and competing priorities, builds business cases, and presents strategies, results, risks, and recommendations to senior leaders. The role identifies opportunities to share capabilities and learnings across Freedom and Slate while ensuring alignment with brand standards, controls, portfolio strategy, and business objectives.
Requirements
- Bachelor's degree or equivalent experience.
- At least 7 years of experience in marketing, brand management, relationship management, advertising, or a related discipline.
- Experience developing strategic, cross-functional marketing plans and a passion for the industry.
- Proven ability to build relationships and drive outcomes in a matrixed organization.
- Proactive, customer-focused, and results-driven approach.
- Ability to manage multiple complex initiatives and competing priorities simultaneously.
- Strong collaboration skills and ability to influence across functions and levels.
- Exceptional written, verbal, and executive communication skills.
- Ability to interpret data and translate insights into strategic recommendations.
- Comfort operating in a fast-paced environment with evolving priorities.
- Meticulous attention to detail and strong organizational skills.
- Advanced analytical and problem-solving skills.
Nice To Haves
- Experience in financial services, credit card marketing, or consumer portfolio marketing.
- Background in agency management or creative leadership.
- Familiarity with customer lifecycle, engagement, retention, and journey strategies.
- Experience presenting recommendations and business results to senior leadership.
- Knowledge of digital and traditional marketing channels.
- Experience applying test-and-learn methodologies and performance optimization.
Responsibilities
- Lead the planning, launch, and strategy of integrated marketing campaigns for Freedom cardmembers.
- Set holistic customer brand strategy for key products, including positioning, audience, brand architecture, and long-range priorities informed by quantitative and qualitative insights.
- Translate strategy into cohesive integrated plans across channels and align internal partners and external agencies around shared objectives and measurable outcomes.
- Create clear, actionable briefs for partners to develop effective, measurable marketing.
- Develop distinct portfolio-specific marketing strategies and identify opportunities to scale capabilities, learnings, and best practices across Freedom and Slate.
- Collaborate with Analytics, Product, Finance, Legal, Controls, and other cross-functional teams to build business cases and execute compliant marketing programs.
- Design and maintain channel and campaign roadmaps supporting growth, engagement, retention, and efficiency.
- Establish and drive a test-and-learn agenda to refine marketing strategies, customer experiences, messaging, and channel execution.
- Monitor campaign performance and analyze customer and business metrics.
- Manage complex initiatives and prioritize resources to meet deadlines and business objectives.
- Present strategies, business cases, performance results, risks, and recommendations to senior leadership.
- Partner with teams to develop customer journey plans, executive summaries, and recommendations for new engagement tactics.
- Ensure alignment with brand standards, portfolio strategies, control requirements, and business objectives.
Benefits
- Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
