Franchise Marketing Specialist

ZINGAS Blinds Shutters Shades

14d•$58,000 - $72,000•Remote

About The Position

Zinga's is a home services brand that designs and installs window treatments and outdoor living products. Following success in its corporate locations, the company is expanding through franchising. The Franchise Marketing Specialist leads marketing for new franchise launches and supports owners after opening. Working with the NSO team and agency partners, this person coordinates launch marketing readiness, establishes local digital presence, and coaches owners on tactics that turn local awareness into booked in-home design consultations. The role supports a growth pace of approximately two new franchisees per month, so developing scalable templates and processes is important. The position is remote. Compensation is $58,000 to $72,000 base salary, plus a performance bonus of up to 15% and benefits. The company describes a clear path to Franchise Marketing Manager as the franchise system grows.

Requirements

2 to 4 years of experience in local, field, or franchise marketing.
Hands-on experience with Google Business Profile, Google Ads, Meta Ads, and review platforms.
Ability to interpret lead-funnel data and turn it into clear recommendations.
Strong project management skills and ability to manage multiple launches on different timelines.
Confidence coaching business owners and influencing without authority.

Nice To Haves

Marketing experience in home services or a multi-location brand.
Experience with GoHighLevel, HubSpot, or a similar CRM.
Design skills using Canva or Adobe.

Responsibilities

Coordinate marketing tasks for each launch with the NSO team, ensuring Google Business Profile, local website pages, review generation, and directory listings are ready before opening day.
Work with franchise owners and agency partners to ensure grand-opening plans include paid search and social, direct mail, home shows, and community events.
Track marketing readiness for upcoming openings and communicate status to the NSO team and leadership.
Coach franchise owners on local marketing practices, including lead response speed, review generation, neighborhood canvassing, and builder and designer referral partnerships.
Review and approve local marketing materials for brand compliance.
Report lead volume, cost per lead, appointment rate, and close rate by territory, and recommend adjustments.
Follow up on agency-owned launch deliverables and recurring reviews until completion.
Maintain the brand asset library, campaign templates, and franchise marketing playbook.
Configure campaign tracking and lead routing in GoHighLevel with the operations and technology team.