Senior Manager - Franchise Marketing
About The Position
Crunch Fitness is seeking a Senior Manager, Franchise Marketing to advance local marketing strategy and execution across initiatives supporting its franchise business. The role works to improve franchisee experience, marketing processes, and performance, while overseeing digital creative automation platforms that enable franchisees to find and customize brand assets for local needs. The position is based in New York City or Dallas, Texas, with a hybrid schedule requiring work in the headquarters office three days per week. The Senior Manager leads regional marketing programs and advises franchisees and regional operations on omni-channel marketing, creative, media, promotions, investment levels, KPIs, and best practices. The role collaborates with internal and external stakeholders, agency partners, and local vendors to execute integrated campaigns and develop scalable, on-brand creative resources. It also develops the roadmap for creative automation platforms, trains franchisees and corporate staff, analyzes marketing results, and shares field insights to improve national strategies and playbooks. The role manages and mentors one Franchise Marketing Associate.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 5 years of experience in marketing, digital marketing, advertising, media, and/or account management.
- Strong organizational, troubleshooting, and problem-solving abilities; critical and creative thinking; a solution-oriented and positive mindset.
- Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
- Confident presentation and interpersonal skills, ability to collaborate across teams, and excellent written, visual, and verbal communication skills.
- Foundational knowledge of creative and media strategy and translating strategy into effective execution.
- Experience with Word, Excel, and PowerPoint.
- Proficiency in marketing analytics and campaign performance reporting.
- Ability to work in the New York City or Dallas, Texas headquarters office three days per week.
Nice To Haves
- Experience within a multi-unit business or franchise model.
- Creative agency and/or media agency experience.
- Experience overseeing a digital platform and/or creative asset customization.
Responsibilities
- Lead regional local marketing strategy and execution to enhance brand recognition, consistency, production, and performance.
- Support and optimize omni-channel marketing plans to drive leads, sales, and retention; advise on creative, media mix, promotions, investment levels, KPI targets, and best practices.
- Serve as the primary marketing liaison for regional operations and franchisees, providing strategic guidance across paid, owned, and earned channels.
- Apply national creative and media strategies, toolkits, and best practices to guide franchisee marketing plans, using the centralized agency partner network.
- Set and evolve a digital platform roadmap using utilization data and user feedback to prioritize improvements that increase adoption and asset use while maintaining brand standards and a strong user experience.
- Translate brand strategy into scalable, on-brand creative templates and assets for franchisee use.
- Manage the creation of custom local brand assets and collaborate with local media and vendor partners to implement best practices.
- Guide strategic initiatives and align them with national creative and media strategy and agency partners; collaborate with stakeholders on integrated campaigns, toolkits, and data sharing.
- Manage and mentor one Franchise Marketing Associate, supporting regional execution, creative automation platform operations, and team needs.
- Deliver ongoing training for franchisees and corporate staff through webinars, tools, and best-practice sessions.
- Analyze marketing KPIs and provide actionable insights to improve results and identify opportunities; connect performance to business outcomes and develop solutions through focused testing.
- Share field franchisee insights to refine national creative, test strategies, and improve playbooks.
Benefits
- Generous, flexible paid time off.
- 401(k) plan with discretionary matching opportunities.
- Medical, dental, and vision benefits.
- Health savings and flexible spending accounts.
- Basic life and AD&D insurance.
- Short-term and long-term disability coverage.
- Employee Assistance Plan with confidential counseling and support services.
- Education assistance program.
- Free Crunch Gym membership across clubs nationwide for active employees.
- Milestone Anniversary Recognition program.
- Flexible work hours, with availability varying by office and job function.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
