Field Franchise Marketing

FAT Brands Inc•Phoenix, AZ

12d•$70,000 - $75,000

About The Position

OHG Brands is home to a portfolio of restaurant brands and franchises and owns more than 1,700 units worldwide. The Field Franchise Marketing Coordinator serves as the in-market extension of the Native Grill & Wings Marketing team, working with franchise partners and restaurants to strengthen local marketing execution, community presence, and brand consistency. Based in the greater Phoenix area, the coordinator spends approximately 75% of working time in the Phoenix and Tucson markets visiting restaurants, meeting franchisees, supporting local marketing, identifying community opportunities, and evaluating restaurant-level execution. The remaining time is dedicated to planning, reporting, franchise follow-up, and internal coordination. The role requires regular travel by car throughout assigned markets and occasional evening or weekend availability for community events, store openings, and major promotional activations.

Requirements

1–3 years of experience in field marketing, local store marketing, restaurant marketing, community engagement, or a related field.
Strong interpersonal skills and confidence working directly with franchise owners and restaurant operators.
Highly organized, self-motivated, and comfortable working independently in the field.
Strong verbal and written communication skills.
Ability to manage multiple restaurant visits, events, and follow-up priorities simultaneously.
Strong attention to brand standards and executional detail.
Comfort identifying opportunities and proactively building community relationships.
Valid driver's license, reliable transportation, and willingness to travel extensively throughout assigned markets.
Ability to work occasional evenings and weekends based on business and community-event needs.

Nice To Haves

Restaurant, franchise, or multi-unit retail experience.

Responsibilities

Maintain a consistent presence in the Phoenix and Tucson markets through frequent restaurant visits and franchisee meetings.
Build working relationships with franchise owners, operators, and restaurant teams, and serve as an accessible in-market marketing resource.
Support execution of local marketing plans and follow up on agreed initiatives, helping remove execution barriers.
Identify franchisee marketing needs and communicate opportunities, challenges, and feedback to the broader Marketing team.
Reinforce available marketing tools, resources, programs, and approved vendors.
Identify local marketing opportunities and build relationships with schools, youth sports organizations, community groups, local businesses, and potential partners.
Support franchisees with fundraising programs, team partnerships, sponsorships, community events, and other approved local activations.
Identify relevant community calendars and events, support local activation of national partnerships and brand initiatives, and attend priority events, store openings, and activations as a brand representative.
Capture successful local programs that could be replicated by other franchise partners.
Conduct regular restaurant marketing audits and ensure current, accurate, brand-approved point-of-purchase materials, promotional signage, and other collateral are displayed.
Identify outdated, missing, damaged, or noncompliant materials and work with franchisees and FBCs to resolve issues.
Verify restaurant-level execution of campaigns, limited-time offers, and local promotions; document execution with photos and standardized field reporting.
Provide in-market support during major promotional and limited-time-offer launches, confirm materials are received and implemented, and communicate launch issues to the appropriate Marketing or Brand Operations owner.
Gather feedback from franchisees and restaurant teams and provide observations on guest-facing execution, competitive activity, and local market response.
Support priority restaurants or markets that require additional assistance.
Support implementation of franchisee local media plans, ensure restaurant-level materials and promotions align with brand standards, and document franchise participation and competitive media activity observed in the field.
Maintain an organized schedule and record of restaurant visits, franchise meetings, community opportunities, and activations.
Provide regular field reports to the Sr Franchise Marketing Manager; document franchise feedback, competitive activity, execution issues, and emerging local opportunities.
Track follow-up actions and ensure identified issues are resolved or escalated appropriately.
Share relevant photos, observations, and field examples with the broader Marketing team and surface recurring themes that could inform promotional planning, local store marketing resources, or franchise communications.