Franchise Field Marketing Coordinator

FAT Brands Inc•Sacramento, CA

13d•$70,000 - $75,000

About The Position

The Franchise Marketing Coordinator serves as the in-market extension of the Round Table Pizza Marketing team, working directly with franchise partners and restaurants to strengthen local marketing execution, community presence, and brand consistency. The role is based within or near one of Round Table Pizza's largest DMAs and is primarily field-oriented, with frequent restaurant visits, franchisee meetings, support for local marketing initiatives, and evaluation of restaurant-level execution. The coordinator provides franchisees with an accessible marketing resource and shares firsthand insights into restaurant execution, franchise needs, competitive activity, and local market opportunities with the Marketing team. The position is expected to spend approximately 75% of working time in the Bay Area, with the remaining time devoted to planning, reporting, franchise follow-up, and internal coordination. It requires regular travel by car throughout assigned markets and occasional evening or weekend availability for community events, store openings, and major promotional activations.

Requirements

1–3 years of experience in field marketing, local store marketing, restaurant marketing, community engagement, or a related field.
Strong interpersonal skills and confidence working directly with franchise owners and restaurant operators.
Highly organized, self-motivated, and comfortable working independently in the field.
Strong verbal and written communication skills.
Ability to manage multiple restaurant visits, events, and follow-up priorities simultaneously.
Strong attention to brand standards and executional detail.
Comfort identifying opportunities and proactively building community relationships.
Valid driver's license, reliable transportation, and willingness to travel extensively throughout assigned markets.
Ability to work occasional evenings and weekends based on business and community-event needs.

Nice To Haves

Restaurant, franchise, or multi-unit retail experience.

Responsibilities

Maintain a consistent presence in the Bay Area through frequent restaurant visits and franchisee meetings.
Build working relationships with franchise owners, operators, restaurant teams, schools, youth sports organizations, community groups, local businesses, and other potential partners.
Serve as an accessible, in-market marketing resource for franchise partners.
Support local marketing plans developed with the Sr Franchise Marketing Manager, follow up on agreed initiatives, and help remove execution barriers.
Identify franchisee marketing needs, opportunities, challenges, and feedback, and communicate them to the Sr Franchise Marketing Manager.
Reinforce available marketing tools, resources, programs, and approved vendors.
Identify local marketing opportunities, community calendars, and events where Round Table Pizza could have a relevant presence.
Support franchisees with fundraising programs, team partnerships, sponsorships, community events, and other approved local activations.
Support local activation of national partnerships and brand initiatives; attend priority community events, new store openings, and local activations as a Round Table Pizza representative.
Capture successful local programs that could be replicated by other franchise partners.
Conduct regular restaurant marketing audits and check that current, accurate, brand-approved POP, promotional signage, and other marketing collateral are displayed.
Identify outdated, missing, damaged, or noncompliant marketing materials and work with franchisees and FBCs to resolve issues.
Verify restaurant-level execution of current campaigns, LTOs, and local promotions, documenting execution through photos and standardized field reporting.
Identify recurring execution issues and recommend improvements to future marketing programs.
Provide in-market support during major promotional and LTO launches; confirm restaurants received and properly implemented required materials.
Communicate launch execution issues to the appropriate Marketing or Brand Operations owner and gather franchisee and restaurant-team feedback.
Provide firsthand observations on guest-facing execution, competitive activity, and local market response, and support priority restaurants or markets as needed.
Support implementation of franchisee local media plans and document franchise participation and competitive media observed in the field.
Maintain an organized schedule and record of restaurant visits, franchise meetings, community opportunities, and activations.
Provide regular field reports to the Sr Franchise Marketing Manager; document franchise feedback, competitive activity, execution issues, and emerging local opportunities.
Track follow-up actions and ensure identified issues are resolved or appropriately escalated.
Share relevant photos, observations, and field examples with the broader Marketing team and surface recurring themes that may inform promotional planning, LSM resources, or franchise communications.