Field Marketing

Conduct

4d•Onsite

About The Position

Conduct is seeking an early marketing hire to own field marketing and build the function’s playbook from scratch. The role partners closely with Sales to turn SAP events, trade shows and industry gatherings into measurable pipeline among CIOs and IT leaders at large enterprises. The position has significant autonomy and budget ownership, and works with account executives, regional directors, founders, Product Marketing and the Owned Events lead. The role is expected to work in the office every day when not attending events.

Requirements

A generalist with a bias to action, strong judgment about quality and a hands-on approach.
Demonstrated field marketing experience and a track record of turning events into measurable pipeline alongside sales teams.
Comfort owning a budget and deciding where to invest or decline investment.
Exceptional organisation and confidence running complex events and managing senior speakers.
Genuine conviction about the problem Conduct solves.
Willingness to work in the office every day when not attending events.

Nice To Haves

Field marketing experience in enterprise B2B software.
Experience with the SAP ecosystem.
Experience marketing to CIOs.

Responsibilities

Build Conduct’s presence at SAP events, trade shows and industry gatherings attended by CIOs and IT leaders.
Plan events with Sales around target accounts, territories and pipeline goals, and generate qualified opportunities.
Select which events to attend, determine the scale of Conduct’s presence and choose which employees attend, balancing brand awareness and commercial return.
Pre-book meetings for founders and account executives, and coordinate speakers at trade shows and sales-led events, including submissions, organiser liaison, preparation and on-site logistics.
Equip Sales with demos, one-pagers, white papers and account-specific messaging in partnership with Product Marketing.
Manage on-site event experience, including booths, event landing pages and execution, and support dinners and side events with the Owned Events lead.
Capture and qualify leads, record conversations in the CRM with an owner and next step, and drive follow-up with Sales.
Track meetings, opportunities, influenced pipeline and revenue, and review each event to determine what to repeat, improve or stop.
Own the field marketing budget and make investment decisions.