Franchise Brand Marketing Manager

Homefront Brands•Huntersville, NC

12d

About The Position

Homefront Brands is seeking a hands-on, results-driven Marketing Manager to execute marketing initiatives and help franchise owners grow their local businesses. The role focuses on building local brand awareness, generating qualified leads, supporting sales conversion, and coaching franchise owners to make informed marketing decisions. The position is on-site in Huntersville, North Carolina, or remote, reports to the Brand President, and involves approximately 25% travel based on business needs. The manager serves as a primary marketing contact for franchise owners, helps develop and execute local marketing plans, supports new-location launches, and collaborates with franchisees and operations to improve lead handling and conversion. The role also manages brand and digital marketing campaigns, works with internal teams and approved vendors, develops and monitors the brand marketing budget, and reports on performance and recommendations to leadership and franchisees.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
3–5 years of marketing experience, including home services experience and direct experience working with franchise owners in a multi-location organization.
Experience developing local marketing and lead generation strategies and managing campaigns, budgets, and vendors.
Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management.
Ability to analyze marketing and sales performance and make actionable recommendations.
Strong communication and relationship-building skills, with the ability to coach franchise owners and manage multiple priorities independently.

Nice To Haves

Experience in fencing, construction, or home improvement.
Experience in residential and commercial lead generation.
Experience with franchise launches or a multi-brand franchise organization.
Familiarity with CRM systems, lead tracking, and sales conversion reporting.

Responsibilities

Serve as a primary marketing contact for franchise owners, building relationships and understanding their goals, challenges, and market opportunities.
Help franchisees develop and execute local marketing plans based on their budgets and business objectives, including grassroots efforts, community partnerships, and referral opportunities.
Educate franchisees on marketing programs, approved vendors, and best practices, and gather feedback to improve resources and support.
Support new locations with launch plans and marketing guidance.
Partner with franchisees and operations to identify opportunities to improve lead handling, follow-up, and sales conversion.
Share marketing updates, results, and recommendations through meetings, presentations, and other franchisee communications.
Manage campaigns that build brand awareness, generate qualified leads, support customer acquisition, and foster local market growth.
Adjust marketing strategies based on seasonality, market conditions, performance, and franchisee needs.
Oversee digital marketing programs with internal teams and approved partners, including paid search, SEO, websites, local listings, social media, email, and online reputation management.
Collaborate with creative teams to develop marketing materials, sales tools, and franchisee resources aligned with brand standards.
Manage relationships with approved marketing vendors and hold them accountable for performance, communication, reporting, and deliverables.
Coordinate marketing projects across internal teams and external partners.
Develop and manage the brand marketing budget, monitoring spending against goals.
Track and report on lead volume, cost per lead, conversion rates, revenue, and return on marketing investment where available.
Use performance data, market insights, and franchisee feedback to recommend improvements and guide future planning.
Present clear, actionable results and recommendations to brand leadership and franchisees.