Franchise Development Specialist
About The Position
The Franchise Development Specialist manages the qualification of organic, paid, and broker leads at the top of the potential-franchisee funnel, generates demand through cold calling, and moves qualified prospects through the initial stages of the sales process. The role supports franchise sales across Threshold Brands’ 10 brands, maintains and manages a multi-contact pipeline, and plans and executes in-person Discovery Days. Success requires independent and strategic work, relationship building, effective communication, and precise execution in a fast-paced, high-growth environment. The position is part of the Franchise Sales team and reports to the VP of Development. It includes maintaining Salesforce data and monitoring sales-team use of the CRM through the deal lifecycle, contributing to automation and AI-enabled lead activity, and keeping track of competitive benchmarks and industry trends. Monthly travel for Discovery Days is required.
Requirements
- Bachelor’s degree or equivalent.
- Proven track record of franchise sales in a related industry.
- Ability to nurture a prospect through a sales cycle.
- Microsoft Office and CRM skills.
- Strong interpersonal, communication, and time-management skills.
- Ability to self-motivate in a fast-paced, high-growth environment.
- Excellent telephone and customer interaction skills.
- Ability to travel monthly for Threshold Discovery Days.
Nice To Haves
- Knowledge of mapping software and territory checks.
Responsibilities
- Manage qualified inbound leads and generate lead demand through cold calling.
- Engage qualified inbound prospects through various contact methods and move them through the initial stage of the sales process.
- Implement a lead scoring system.
- Manage a pipeline involving multiple contacts across 10 brands.
- Meet daily cold-calling targets, use defined discovery questions, meet call performance objectives, and achieve monthly quotas.
- Champion the franchisee referral program.
- Continue integrating the technology stack to drive automation and identify ways to use AI for top-of-funnel lead activity.
- Maintain Salesforce data after deal signing and monitor the sales team’s use of the CRM throughout the deal lifecycle.
- Explain the potential partner vetting process and sales lifecycle.
- Coordinate, plan, and execute Threshold Brands Discovery Days.
- Oversee and maintain competitive benchmarks and industry trends.
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What This Job Offers
Job Type
Full-time
