Founding Marketer

Assemble•New York City, NY

3d•Onsite

About The Position

Assemble is seeking its first marketer to build the company’s marketing function from the ground up and increase awareness of its platform among health system executives nationwide. The role owns marketing strategy, go-to-market positioning, and the qualified leads generated by marketing. The marketer will work directly with the CEO, President, Chief Nursing Officer, and sales team, with a meaningful budget and founder support. This is initially a team-of-one role for at least 6–9 months, requiring the marketer to execute directly and move quickly. In the first 30 days, the marketer will establish a definitive account of Assemble’s offering, outcomes, and differentiation, and set up an account-based marketing structure with sales. Within three months, the marketer will give the go-to-market team clear positioning and usable materials, launch a strategy to generate qualified leads, and regularly reach health system decision-makers and influencers through owned channels. Within six months, the marketer is expected to generate $20 million in qualified health system leads and create a straightforward system for keeping marketing and sales materials current and accessible. The role also plans and runs the company’s presence at industry conferences and events, which are its biggest marketing channel; shapes strategy and budget with the founders; and identifies ways to use AI and automation to increase the impact of a one-person team. Assemble is a 15-person company based in New York City. The role is based in New York City or requires relocation, with relocation support available, and involves 10–15% travel. Early teammates receive meaningful equity.

Requirements

Experience leading B2B marketing at an early-stage startup with an enterprise focus, with demonstrable results.
Experience running account-based marketing and sales-led pipeline programs for enterprise buyers.
Experience creating materials used by sales teams, such as decks, case studies, and positioning documents.
Based in New York City or willing to relocate; relocation support is available.
Able to travel 10–15% of the time.

Nice To Haves

Experience building a B2B or enterprise marketing function from the ground up, or being one of its first two marketers.
Experience marketing to health systems or other healthcare buyers.
Experience running conference and event programs.
Background in marketing or business.

Responsibilities

Build Assemble’s marketing function from the ground up.
Own marketing strategy, go-to-market positioning, and qualified leads generated by marketing.
Define Assemble’s offering, outcomes, and differentiation in a definitive account.
Set up the account-based marketing structure with sales, including initial target accounts.
Develop positioning and sales materials such as decks, case studies, scorecards, and positioning documents.
Launch a marketing strategy that generates qualified leads and reaches health system decision-makers and influencers through owned channels.
Generate $20 million in qualified leads from health systems within six months.
Create a system for keeping marketing and sales materials current and easy for the team to find.
Plan and run Assemble’s presence at industry conferences and events.
Shape marketing strategy and budget in partnership with the founders.
Use AI, automation, tools, and freelancers to increase the effectiveness of a team of one.