Founding Product Marketer

Reflow•, CA

About The Position

Reflow is a U.S.-based technology company building a workforce and workflow intelligence platform to help teams understand and improve how work gets done. The Founding Product Marketer will own how Reflow presents itself in the market, from positioning and messaging to sales enablement, customer stories, and content for target buyers. This is a hands-on founding-team role that combines setting strategy with executing it directly. The marketer will learn the product deeply, shadow the founders on demos, define audiences and use cases, and create messaging, landing pages, and stories that support sales. The role will build Reflow’s marketing function from scratch, including product marketing strategy, launches, integrated campaigns, lifecycle communications, content, customer marketing, distribution, and competitive intelligence. It will work closely with the founders, product, sales, and customer success, and may grow into a marketing leadership role as the team scales. Compensation is competitive and depends on market, experience, skills, and location; the posting gives no specific salary range.

Requirements

At least 2 years of B2B marketing experience, with a focus on product marketing.
Hands-on experience building something from 0 to 1.
Experience in SaaS, ideally in a sales-led business model.
Core product marketing capabilities in positioning, messaging, and launch management.
Understanding of campaign, channel, content, and communications strategy in addition to product marketing strategy.
Short-form and long-form writing experience, with examples of writing available.
Ability to set short- and long-term goals that support prioritization and focus on impact.
Comfort with modern tools and AI, or ability to learn tools for competitive intelligence, content creation and video, sales enablement, and design.
Ability to develop strategy and execute it hands-on.
Technical aptitude to learn a technical product deeply enough to demo and explain it independently.
Experience at early-stage startups from Seed to Series A, and ability to thrive without an existing playbook.
Data-driven approach to refining the ICP and messaging using customer conversations, surveys, and website data.
Authentic approach to building expertise through research and preparation, with a modern marketing playbook and ideas.
Ability to build trust quickly with customers and teammates and follow through on time.

Nice To Haves

Enterprise experience.
Experience taking a company from Seed to Series A.
Former founder, whether the company failed or exited.

Responsibilities

Develop an in-depth understanding of Reflow’s audiences and product, and communicate the product’s positioning, messaging, and benefits.
Own product positioning and messaging, including copy and content across marketing channels such as email and the website.
Plan and execute product launches, including strategy, messaging, channel plans, and measurement, in collaboration with product, sales, and customer success.
Build and run integrated campaigns in partnership with the founders and sales.
Create email drip campaign content and messaging throughout the customer lifecycle.
Own and execute content strategy, creating thought leadership, benchmarks, case studies, and landing pages.
Make customers central to content and create customer-specific sales content, including case studies and pages showcasing them.
Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, and resources.
Shadow the founder on demos and then own demo flows, pitch materials, battlecards, and use-case stories for sales.
Define the audience for each use case and refine the ideal customer profile using customer and market data.
Map the competitive landscape and translate findings into clear differentiation for sales and marketing.
Plan distribution to reach target buyers for marketing materials, including benchmarks, thought leadership, and review sites such as G2.
Ghostwrite thought leadership for the founders.
Use customer conversations, surveys, and website data to improve the ICP and messaging, and explain the reasoning behind changes.